Fair Media Center Annual Report 2009-10

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    Netanya Academic College (rs)

    1 University St.

    Kiryat Yitzhak Rabin

    NETANYA 42365, ISRAEL

    " 1'

    56324

    School of Communication

    Summary of Activities 2009-2010

    June, 2010

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    Table of Contents

    Background ....................................................................................................................1

    A. Research and Publications ........................................................................................3

    Public Diplomacy Project ..........................................................................................3

    Publications of Members of the Center in their Specific Fields ................................4

    Opinion Pieces on the Internet (MAKO web site) on the Television Series

    Kidnapped, invited by the Keshet Company ......................................................7

    B. Research Grants and Development ...........................................................................8

    C. Lectures and Conferences in which Members of the Center took Part ...................10

    D. Guests......................................................................................................................13

    E. Activities in the Field of Instruction........................................................................14

    Assistance to Masters and Doctoral Students ..........................................................14

    F. Future Plans .............................................................................................................16

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    Background

    "Fair Media": The Center for the Study of Conflict, War, and Peace Coverage began

    operations at Netanya Academic College's School of Communications in the Spring

    of 2007, headed by Professor Dov Shinar. The reasoning behind the establishment of

    the Center was the notion that despite experience garnered by the Israeli and

    international media in coverage of conflicts, wars and peace processes, research in

    this field has revealed professional, institutional, and functional constraints that

    prevent media professionals from performing their mission: providing credible and

    relevant information, and clarifying the contexts of conflicts and peace processes in a

    fair and accurate manner. The Centers goal is to study the workings of the media and

    improve their performance under conditions of war, peace processes and social

    conflict, and broaden the scope of research, teaching and publishing on these topics.

    The Center is based on a multidisciplinary approach provided by the faculty in the

    School of Communication and other schools at the College as well as by external

    Israeli and foreign academics, professionals, and institutions. In this endeavor, the

    Center encourages the active participation of younger faculty and students in its

    activities. All faculty members of the School of Communication are, as a matter of

    course, members of the Center. In addition, scholars from other institutions, including

    students at various levels of their studies, are also involved in the Center's work.

    In the 2009/10 academic year the following were members of the Center:

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    School of Communications, Netanya Academic College:

    Professor Dov Shinar Professor Anat First

    Dr. Motti Neiger Dr. Lea Mandelzis

    Dr. Amir Har-Gil Dr. Eyal Zandberg

    Dr. Reuven Pedatzur Dr. Muli Peleg

    Dr. Arad Nir Dr. Michal Hamo

    Dr. Yuval Dror Att. Moshe Negbi

    Dr. Carmit Wiesslitz Dr. Sharon Remer-Biel

    Hanna Kalderon Keren Dvir

    Mushon Nachmias Haim Hagai

    Meirav Paritzky Elie Friedman

    Tally Gross Nimrod Shavit

    Sagit Yakobovich

    Researchers from other institutions:

    Professor Arye Naor, School of Administration, Ben-Gurion University

    Dr. Roei Davidson, Department of the Communications, Haifa University

    Dr. Dalia Liran Alper, School of Communications, College of Management

    (Academic Program)

    Meir Shlomo, Doctoral student, Paris 8 University

    The activities of the center are funded through grants, internal and external sources,

    and donations.

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    A. Research and Publications

    Public Diplomacy ProjectWith the conclusion of the study and formal delivery of the research report, including

    its detailed recommendations (The Neaman Document) to The Samuel Neaman

    Institute at the Technion and to the management at the Ministry of Foreign Affairs

    (see www.neaman.org.il), the report has enjoyed high demand, as detailed by the

    entries and downloads from the Samuel Neaman Institute web site, where the report is

    published.

    The leading publications of the Samuel Neaman Institute in 2009 were as follows:

    Name of the Publication Number ofDownloads

    Differences in the quality of higher education between Universitiesand Colleges: Evaluation based on contribution to the workforce

    14576

    A secular, liberal, modern vision of Israel 13437

    The Neaman Document -A study on Israeli Public Diplomacy; AJoint Project of the S. Neaman Institute, Technion And the Ministryof Foreign Affairs, Israel.

    English downloads: 6849

    Hebrew downloads: 2786

    9635

    Innovating During Global Recession - Transforming Risk intoOpportunity

    5080

    Proceedings of the International Conference: "Privatization inHigher Education" January 7-8 2008

    4428

    Evaluation of Israel R&D PlanMagneton- Summary report 3707

    Enlarging Water supply in Israel through Non Revenue Water(NRW) Reduction and Prevention of Sewage Leakage

    2951

    Evaluation of the Space Industrys Impact on the Israeli Economy 2660

    http://www.neaman.org.il/http://www.neaman.org.il/http://www.neaman.org.il/
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    Members of the Center from the School of Communications and other institutions

    (Prof. Anat First, Prof. Arie Naor, Prof. Lea Mandelzis, Dr. Roee Davidson, and Dr.

    Dalia Liran-Alper) completed their work on the Public Diplomacy Project headed by

    Professor Dov Shinar. The project was initiated and funded by the Samuel Neaman

    Institute for Advanced Studies in Science and Technology at the Technion, in

    cooperation with Israel's Ministry of Foreign Affairs. The project sought to study,

    analyze and recommend policy guidelines for effective Israeli public diplomacy that

    will address Israels needs in this sphere, based on field work and existing data.

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    Publications of Members of the Center in their Specific Fields

    Avraham, E. & First A. (2010) Combining the Representation Approach with the

    Framing Concept: Television News Coverage of the Arab Population in

    Israel during Conflict.Journalism, 11 (4).

    First, A., (2010). Enemies, Fellow Victims, or the Forgotten? News Coverage of

    Israeli- Arabs in the 21st Century. Conflict and Communication Online, 9 (2)

    First, A. & Hermann, T. (2009). Sweet Nationalism in Bitter Days: A Commercial

    Representation of Zionism.Nation and Nationalism, 15 (3).

    First, A. (2009). How Media Construct Regime Legitimacy. In: Y. Bar-Siman-Tov

    (Ed.). The Disengagement Plan - and Idea Shattered. Jerusalem: Jerusalem

    Institute for Israel Studies. [in Hebrew].

    Hamo, M., Kampf, Z., & Shifman, L. (2010). Surviving the Mock Interview:

    Challenges to Political Communicative Competence in Contemporary

    Televised Discourse. Media, Culture & Society, 32(2).

    Mandelzis, L. and Bernstein, A.(2010). 'Ichud Bnei Sachnin in the Documentary

    Discourse: The Story of An Arab Cup Holder in a Jewish State', Social

    Issues in Israel. Ariel University Center of Samaria, January 2010. [In

    Hebrew[

    Mandelzis, L. and Bernstein, A. (2009). "Bnei Sakhnin as Reflected in the

    Documentary Looking Glass: the Story of Arab Cup-Holder in a Jewish

    State", in Yair Galily and Amir Ben-Porat (guest Eds.) "60 years of sports in

    the Israeli State", a special issue ofSport in Society, September.

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    Neiger, M., Zandberg, E, & Meyers, O. (forthcoming, 2010). Communicating

    Critique: Towards a Conceptualization of Journalistic Criticism,

    Communication, Culture and Critique. 3:3

    Shinar, D. (2009),"Can Peace Journalism Make Progress? The Coverage of the 2006

    Lebanon War in Canadian and Israeli Media ", International Communication

    Gazette 71(6), October.

    Taub, G., & Hamo, M. (accepted for publication, 2010). Dialectic Textual

    Negotiation: Redemption and Sovereignty in Manifestos of the Israeli

    Religious Settlers' Movement. Journal of Language and Politics.

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    Opinion Pieces on the Internet (MAKO web site) on theTelevision Series Kidnapped, invited by the KeshetCompany

    A. Har-Gil, The Series Kidnapped compared to the movie Prisoners of War

    E. Zandberg, Sleeping with the enemy: kidnapped or suspects? Why

    Kidnapped and not Prisoners of War?

    M. Hamo, The truth of Haim Cohen and the fabrication of Yael Ben-Horin.

    S. Yakobovich, Nimrod is allured to the past, Uri chooses life.

    M. Nachmias., Kidnapped: to be or not to be.

    M. Neiger, When the myth comes down from the airplane plank; POWs in Ethos;

    I will die and keep on going: between the world of the living and world of the

    dead; Name as fate: Is Nimrod the rebel and Uri the mythological Tzabar?; The

    secret charm of the Kidnapped.

    A. First, I gave a flower to Nurit that she threw away in the yard.

    S. Remer-Biel, Kidnapped: What are Nimrod and Uri hiding?

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    B. Research Grants and Development

    War and peace coverage: Prof. Dov Shinar completed and submitted an outline for

    the development of a course in public diplomacy, within the framework of the faculty

    enrichment program sponsored by the government of Canada and the Israeli

    Association for Canadian Studies (grant 4,800 Canadian dollars).

    The representation of regular people in conflict situations:Dr. Motti Neiger and

    a group of researchers from Universidad Complutense in Spain submitted a request to

    Spains Ministry of Education entitled: A proposal for investigating the

    representations of "ordinary people" during conflict (24,000 Euro).

    Critical Consumption of Media within the context of the conflict: the Center

    received from the European Union (through a partnership with the Vento Region in

    Italy and the Palestine-Israel Journal) a grant of approximately 90,000 Euro for the

    development of educational materials on the topic of critical consumption of media

    within the context of the Israeli-Palestinian conflict and pilot projects in Israeli and

    Palestinian teacher-training institutions. Prof. Dov Shinar is coordinating the project

    with members of the Center: Dr. Lea Mendelzis, Haim Hagay, and Elie Friedman, as

    well as external staff, such as Carol Daniel-Casbari. Jewish and Arab students will

    take part in the project.

    Project for the training of Israeli and Palestinian journalists in conflict coverage:

    Prof. Dov Shinar was appointed to the advisory committee to a project sponsored by

    the Search for Common Ground International NGO, for the training of young

    Palestinian and Israeli journalists in the coverage of conflict. The committee includes

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    media personnel, businessmen, and academics (Israeli and Palestinian). The

    committee convened for the first time on the Jordanian side of the Dead Sea in

    January, 2010, and formulated an action plan for the project.

    People to People Platform (PtPP( : A Revival of Community Video?: Following

    the UNESCO Power of Peace Network (PPN) call for proposals, the center submitted

    a proposal for the funding of a project that will advance civilian communication

    between populations divided by hostility and policy. The use of new technologies is

    expected to rejuvenate community media, following its downgrading at the end of the

    previous century.

    In parallel, a proposal was submitted to the organization Open Video to hold a

    workshop during a conference that will take place in New York in October, 2010. The

    proposal was submitted by Dr. Amir Har-Gil, Mr. Moshe Nachmias, and Prof. Dov

    Shinar, in partnership with researchers from the Veneto region in Italy. If the project

    will be approved, the initiators plan to request support for research to evaluate the

    project through an analysis of content, discourse, form, and technology.

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    C. Lectures and Conferences in which Members of theCenter took Part

    Members of the Center participated and presented their papers at numerous

    conference and meetings in Israel and abroad, dealing with the activities topics of the

    Center, including:

    First, A. (May, 2010) Enemies, friends, and what is between them: the representation

    of Arabs in the media over the last decade within the framework of

    multiculturalism, seminar at the School of Communication, The

    Interdisciplinary Center, Herzlia.

    First, A. (April, 2010) Within the framework of the Walter Lebach Institute, Tel-Aviv

    University.

    Friedman, E. (May, 2010) Talking back in the Israeli-Palestinian conflict: rational

    dialogue and reconciliation or emotional shouting match and confrontation?,

    The Annual Association of Israel Studies Conference, University of Toronto.

    Mandelzis, L. (June 2009) "A Study on Israeli Public Diplomacy: Strategies, Frames

    and Methods". Paper presented at the 25th

    Annual Association for Israel

    Studies Conference on Center and Periphery. Israel.

    Mandelzis, L. and A. Bernstein. (June, 2009) "Between "Reality" and Its

    Representation: Documenting Arab Football in a Jewish State". Paper

    presented at the 25th

    Annual Association for Israel Studies Conference on

    Center and Periphery. Israel.

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    Mandelzis, L. and A. Bernstein. (August, 2009) Football Seminar: The Role of

    Football Journalism in Imagining Community and Constructing Identity and

    Values, Karlstad, Sweden.

    Mandelzis, L. and A. Bernstein. (January, 2010) "New Media New Discourse?

    Football, Arab Minority and national Identity in Israel. Paper presented at the

    41st

    Annual Conference of the Israeli Sociology Association. The Western

    Gallilei Academic College, Israel.

    Neiger, M., E. Zandberg & O. Meyers. (April 2010) "Television News,

    Representation and Commemoration: Israeli newscasts on Holocaust

    Memorial Day", Representation Now: the sum of it all. Saint Louis

    University, Madrid Campus,

    Neiger, M. (March, 2010) - Criticism during Conflicts, "Crisis in Democracy"

    Conference, University of Haifa.

    Neiger, M. (November 2009) - Invited key-note on "Journalism and the Military",

    Universidad Complutense, Aranjues Campus, Spain.

    Shinar, D. (August 2009) Invited Lectures "War Journalism and Peace Journalism in

    the Middle East" Brazil: Sao Paulo (Casper Libero College), Rio de Janeiro

    (Univer-cidade), Porto Alegre (Federal University).

    Shinar, D. (May, 2009) Security and Media, a workshop dealing with Israeli

    society and national security, held by the Strategic Dialogue Center at

    Netanya Academic College and the Friedrich Ebert Stiftung.

    Shinar, D. (sabbatical September-December 2009), taught Graduate Course on

    Political Communication (International Communication), New York

    University Steinhardt School, Department of Media, Culture and

    Communication

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    Shinar, D. (December 2009) Invited Lecture "The Media in the Middle Eastern

    Conflict", New York University, Department of Middle Eastern Studies

    Shinar, D. (January, 2010) Bryn Mawr College, Pennsylvania - "War Discourse,

    Peace Discourse: More of the Same?"

    Shinar, D., and V. Bratic. (March, 2010) "Asymmetric Peace in the Middle East and

    the Western Balkans: Real Realities and Media Realities", presented at the

    Eleventh Mediterranean Research Meeting, Florence and Montecatini Terme,

    organized by the Mediterranean Programme of the Robert Schuman Centre

    for Advanced Studies at the European University Institute.

    Shinar, D., and V. Bratic. (May, 2010), "Asymmetric Peace in the Middle East and

    the Western Balkans: Real Realities and Media Realities", Conference on

    "Media, Psychology and Representations in Asymmetric Conflict", Smart

    Institute, Hebrew University of Jerusalem.

    Shinar, D.,(June 2010), "What Do We Really Know About War and Peace

    Coverage"? Training Project for Young Israeli and Palestinian Journalists by

    the Search for Common Ground International Organization, Tel Aviv.

    Zandberg, E., M. Neiger & O. Meyers. (May, 2010) Your remember the songs: radio

    broadcasts in Israel on Holocaust Remembrance Day, at the conference:

    Radio in Israel: between nationalism and escapism, the Open University.

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    D. Guests

    Arturo Marzano a research fellow at University of Pisa, Italy, at Yad VShem,

    and at the Hebrew University of Jerusalem. Expert in the field of Italian Jewry and in

    the Israeli-Palestinian conflict.

    Clark McCauley professor of social psychology at Bryn Mawr

    College in the United States, Co-director of the Solomon Asch

    Center for Study of Ethnopolitical Conflict, founding editor of the

    journal Dynamics of Asymmetric Conflict: Pathways toward

    Terrorism and Genocide and consultant for the evaluation of research proposals for

    the Harry Frank Guggenheim foundation.

    Viktor Mayer-Schonbergera professor for public

    diplomacy, Director of the Director of the Information

    and Innovation Policy Research Center at the LKY

    School of Public Policy, National University of

    Singapore and lecturer at Harvard University. Owner of a start-up company,

    consultant to businesses, governments, and international organizations. Author of the

    bookDelete: The Virtue of Forgetting in the Digital Age, which the author presented

    at a joint event of the School of Communication, the Strategic Dialogue Center, and

    the Fair Media Center at Netanya Academic College on 15.6.2010, followed by a

    discussion with the participation of Dr. Yuval Dror, Mr. Giora Rosen, and Prof. Elihu

    Katz.

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    E. Activities in the Field of Instruction

    Dr. Lea Mendelzis, Dr. Reuven Pedatzur, and Prof. Dov Shinar teach in the School of

    Communication courses and seminars dealing with war and peace in the media, the

    media coverage of security issues, Israels security approach, and the media and

    nuclear issues in the Middle East.

    Within the framework of the grant awarded by the European Union (see above), Dr.

    Lea Mendelzis is developing the course: critical consumption of media within the

    context of the Middle East conflict, which will be used as a pilot for research

    activities.

    Assistance to Masters and Doctoral Students

    Prof. Dov Shinar

    The following PhD. theses were approved:

    Dr. Rachel Baruch (supervision with Dr. Eli Kozminsky, Ben Gurion University)

    Gender and information technology: characteristics of approaches, attitudes,

    and discourse of teaching students within online learning environments.

    Dr. Carmit Weislitz (supervision with Prof. Binyamin Gidron, Ben Gurion

    University)Internet, democracy, and civil society online activities of civil

    society organizations in Israel.

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    Dr. Keren Tamam (supervision with Prof. Elie Podeh, Hebrew University of

    Jerusalem)The civilian aspect of foreign news during periods of war and peace

    the Israeli-Arab conflict as a test case.

    Dr. David Meronsupervision of post-doctoral work at Ben Gurion University.

    Works in progress:

    Ms. Adi Zamir Nizan (supervision with Prof. Noah Ephron, Bar Ilan University)

    Conflicts on the Internet and the Internet in conflicts: the Israeli-Palestinian

    case.

    Dr. Motti Neiger

    Karni Rimer (thesis at University Haifa with Uzi

    Elida, completed in January, 2010): The war that

    wasnt in the news representations of nationalism

    in daily newspaper supplements in Israel during the

    Second Lebanon War.

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    F. Future Plans

    Submitting proposals for future projects and studies.

    Continuation of producing publications and participation in conferences.

    Increase of cooperation with bodies in Israel (the Strategic Dialogue Center) and

    abroad (universities, UNESCO, the European Union, and foundations).

    Increase in cooperation with researchers and professionals from Israel and abroad.

    Broadening and deepening of cooperation with Masters students in the Center's

    projects.

    FAIR MEDIA

    The Center for the Study of Conflict, War, and Peace Coverage

    Netanya Academic College1 University St.

    Kiriyat Yitzchak RabinNetanya 42365

    Tel: +972-9-860-7416

    Mail:[email protected]

    mailto:[email protected]:[email protected]