Social media and the

N.C. State Fair

•Goals•Target audiences•Timeline

2009 Web site2009 Web site• ncstatefair.org• Prominently (and

organically) displayed social media links

Deep Fried blogDeep Fried blog• ncstatefair.org/

blog• 73,521 unique

visits since June 2008

• 26,761 unique visitors in Oct. 2009

• Focus on original, creative content

Deep Fried blogDeep Fried blog

• 83 posts, 79 comments in Oct. 2009• Top content

– Details behind the tweetup: Deep-fried food samples edition– Deep-fried Ho Hos and chocolate-covered bacon– And the deep-fried ambassador is…– LEGO Experience Tour video

• Top referrals– N.C. State Fair Web site (77 %)– Twitter (6 %)– Facebook (3 %)

FacebookFacebook• facebook.com/

ncstatefair• 5,000+ friends• 420 fans• 1,412 photos

tagged

TwitterTwitter• twitter.com/

ncstatefair• 2,321

followers• 1,828 updates• 422 DMs

MySpaceMySpace• myspace.com/

ncstatefair• 928 friends• 8,443 blog views• 9,998 page views

YouTubeYouTube• youtube.com/

2008ncstatefair• 37 videos• 58,214 views• 55 subscribers

Deep Fried Ambassador Deep Fried Ambassador contestcontest

• Of 10 entries, Suzanne from the Pretty*Swell blog took the title

• Provided increased content creation and variety

• DFA posts drew nearly 1,000 views and was highly tweeted

• 150 attendees• Most highly-tweeted

day of the Fair• Pictures, video, blog

posts, tweets posted during/after the event

• Worked with Triangle Tweetup group

• Continued “deep-fried” brand

• Live broadcast on “Deep Fried TV”

•Highest blog traffic during the Fair

•2,002 unique visits on Thursday, Oct. 22

•Most highly-tweeted day of the Fair

•More than 60 tweets per hour

•43 unique viewers tuned into live stream

•SuccessesSuccesses– Brand– Relationships– Customer service and media relations

•ChallengesChallenges– Internal commitment (time, content)– Governmental responsibilities– Tone– Social media policy

•Now what?Now what?– Balance with NCDA&CS social media sites– Focus on better content– Engage year round– Improve metrics analysis– Annual tweetups– Internally educate– Develop an internal social media policy

• http://socialmediagovernance.com/policies.php

@NCStateFairtwitter.com/ncstatefairncagr.gov/blogncstatefair.org/blogfacebook.com/ncagriculturefacebook.com/ncstatefairkarlie.justus@ncagr.gov@KarlieJ