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Sitchly is the online destination for relationship advice (think Quora-meets-Cosmo), set to launch in March, 2014. The team launched the first vertical of Sitchly, HeTexted, in October 2012 with widespread traction and enormous growth. 2014 sees secured partnerships with Glamour.com, Simon & Schuster and Random House, and MTV further propelling user engagement and importantly, our mobile products.
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WE STARTED AS...
IT’S A PIVOT, BABY...
INTRODUCING
Quora-meets-Cosmo:The Destination for Relationship Advice
HERE’S THE DEAL, SO FAR...HeTexted is just our first vertical, of a billion dollar advice empire.
How do we know it’s going to be HUGE? Because here’s what we did to get started...
• 1.5mm unique visitors since launch
• 40K people return to the product 200+ times
• 100K people return to the product 50+ times
• 80K private exchanges between Users / HeTexted Bros
• 218 Countries (from Sweden to Saudi Arabia)
• 235 Languages (we said it was universal)
• Immediate growth given addictive, obsessive formula and expansive need for relationship advice
UH, STILL NEED SOCIAL PROOF?
Here’s Who’s Talking About Us...
• Contracts with Simon & Schuster + Random House, launching books internationally April ’14• William Morris Endeavor represents HeTexted --> MTV show + film in negotiations
Secured Partners
ANSWERING A BIGGER PROBLEM
• Quora-meets-Cosmo: answers on demand, but relatable and specific to your situation; virtual equivalent of brunch with girlfriends
• Advice services fail to capitalize on half the online and mobile market – women
• What women really want are answers to their dating + relationship questions
• HeTexted users triggered a faster pivot to a broader advice platform; demand went beyond texts as there is no where else to go ‘share’, verbalize and seek validation
LONG-TERM VISION
DIVERSE REVENUE STREAMSApps Brand
ExtensionsContent
SyndicationPaid Advice & Virtual Goods
Merchandise
Total Addressable Market for Ad Revenues: $8.8Billion
Total magazine ad dollars have been ~21B for the last 3 years
Of those, 56 titles are relevant to Sitchly brands (across 8 categories)
WHY THE PIVOT?12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
Use
rs
1 2 3 4Years
OkCupid
LuLu
Use
rs #
’s
1 2 3 4Years
COMPETITIVE ANALYSIS
TEAMLisa Winning Founder & CEO
• Founding team of QuintessentiallyEstates.com• Opened 5 international offices, personally generating $1mm in revenue in first 18 months• Boards: Pride Live Nation, William J. Clinton Foundation and Partnerships.org
BSc: London School of Economics (Honors). Carrie Henderson McDermott Co-founder & Editorial Director
• Former Editor at Conde Nast’s Glamour Magazine• Spearheading Sitchly’s book, film, TV and syndication deals• Deals secured: Simon & Schuster, Random House, MTV, Glamour • Press with Good Morning America, Buzzfeed, Forbes, Daily Mail + Fox News
BA: Fordham University.
Board of Advisors
Michael JacksonFormer CEO, USA Entertainment; President of Programming, IAC
Rebecca PaolettiFormer Head of Video, North America, Yahoo
Bruce HackCEO, Vivendi Games; former COO Activision Blizzard (Nasdaq:ATVI);
CFO Universal Studios
WHO BUYS SITCHLY?
Match• Founded: 1995• Aquired: 1999• Price: $50mm
About.com• Founded: 1996• Aquired: 2005• Price: $300mm
Tumblr• Founded: 2007• Aquired: 2013• Price: $1.1B
Summly• Founded: 2011• Aquired: 2013• Price: $30mm
Waze• Founded: 2007• Aquired: 2013• Price: $1.1B
Meebo• Founded: 2005 • Aquired: 2012• Price: $100mm
Reddit• Founded: 2005• Aquired: 2006• Price: $240mm
Ars Technica• Founded: 1998• Aquired: 2008• Price: $25mm
Instagram• Founded: 2010• Aquired: 2012• Price: $1.01B
FriendFeed• Founded: 2007• Aquired: 2009• Price: $47.5mm
Kaboodle• Founded: 2005• Aquired: 2007• Price: $325mm
iCrossing• Founded: 1998• Aquired: 2010• Price: $325mm
YOU’VE GOT QUESTIONS?WE’RE REALLY GOOD AT ANSWERS.
Get in touch:[email protected]
Oh, and here’s a sneak peak at 2014:
