NTC ADVENTURES

Confidential Investor PresentationMarch 2015

Executive SummaryWhat We Do:

• NTC aims to become one of those 1million dollar revenue target niche

space adventure tour organisers and outsources who will cater to the

best experience they can have in a trip.

• We would love to present our plans to you. We are already working on a

big expansion plan.

Current Status:

We at NTC are into operations from last January 2014 and have been able to

place ourselves as the most well known and as one of the best adventure

sports club in Bangalore without much of investment, which describes the

business acumen and startup spirit of its founders.

Traction to date includes:

• Active Quarter 1: About 100 new customers, Social Media Traction:

About 1000 people (Includes group trip enquiries, likes, shares, google

searches).

• Active Quarter 2: About 150 new customers, Social Media Traction:

About 2000 people (Includes group trip enquiries, likes, shares, google

searches).

• Active Quarter 3: About 200 new customers, Social Media Traction:

About 5000 people (Includes group trip enquiries, likes, shares, google

searches).

Currently Raising:

• 20 lacs Rupees seed round.

Team Experience

Partners

2

Strategy

Our plans are to reach out to every everyday joe who

wants to experience adventure.

1. Customer acquisition strategy– Channels: Website Traction, Social Media, Word-Of-Mouth, Print

Media Tech integrations: Website Based 1. Payment Gateway 2. Personalized Adventure Report Card/Certification, Progress Tracker

2. Your initial marquee partners or customers, if applicable– Our “true believers”: Enthusiastic Adventure Loving Youth ‘By

Heart’

– Our Best Marketing Partners: Explara, Eventbrite, Make My Trip,

3

Go-To-Market

Total Addressable Market: Rs 600 Crores industryExpansion Strategy: Franchisee Model for Expansion

Launch[Dates]

Traction[Dates]

Growth[Dates]

Main Focus:

Priority Tasks:

Target Results:

10,000 Customer by 2015 Mid

2015 Mid

1000 Customer Per Quarter by end of 2015

December 2015

Launch of web platform: April 30th, 2015

• 1000 initial member/participants per quarter• Convert 10% of existing email list and expand database• Find and implement more options to reach the customer

5

• Website Development• Purchase of Equipments

• Employing Instructors and teams

• Creating Nationwide & International network of

instructors, guides • Vast Range Of Packages

2015 Mid December 2015

Looking Forward

• We are seeking Rs 20 lacs to reach the following goals:

• We aim to reach the following goals in the timeframe of next 1 year.

Team

B

uild

ing

Com

pan

y

Pro

gre

ss

May June July December

Hire & Train Instructors, Guides and Business

Development Team

Develop Packages

Up-to-date Website

Launch

Goal

Reach 10000 Traction(Convert 200-500

Cx/Quarter)

Goal

7

Convert 1000

Customers/Quarter

Competition

Low Monetization High Monetization

High Experience & OperationalQuality

Low Experience & Operational Quality

We have a balance of both Operational Quality & Monetization level as compared to the competition.

We are threatened by the competition put up by Thrillophilia in terms of Monetization and

Aquaterra in terms of Operational Quality. As far as the threats are considered, its only a

matter of funding for us to beat the competition in all parameters (as the mentioned

companies are funded) 10

Use of Proceeds

FINANCIAL YEAR

Q1 Q2 Q3 Q4

STANDARD

COST

Q1 Q2 Q3 Q4

Projected Headcount

6 12 24 36Transport/Logistics

800000

Projected Customers

200 500 1000 1500Office

Furniture100000

Revenue20000

050000

0100000

0150000

0

Office Space

Deposit100000

Salaries + Overhead

100000

200000

400000 600000Equipmen

ts120000

Other (Professional Fees,

Rent, Utilities, Travel, etc.)

7000014000

0280000 420000

Office Equipments & Bills

95000

Cash Burn 5000 10000 20000 30000

Total Cash Burn

175000

350000

700000105000

0Total

Expense121500

0

• Building teams of Online Marketing & Sales Professionals, Adventure Sports Instructors,

Creative Designing & Concept Development Teams.

• Expanding to Pan-India operational presence.

• Regional Marketing Offices

• Maintaining inventory of equipments & Logistics support

11

Marketing Deep Dive

Our target demographics include the youngsters & the young at heart among 18-60

years of age.Online Marketing & Social Media

Organic Reach

Discounted Promotional Offers(For all the new customers registering

with NTC Adventures)

Adventure quotient measuring progress reports for the members registered on website

User Acquisition

Conversionand/or

Retention

12

Print Media

Marketing Deep Dive

Promotional Offers For New

Customers

Person Refers Friends

Person getsFree Trip

Friends Register

They Join the

Trip

12

They grab Discount

Operations Clusters

Networking

Standardized Process

Marketing Deep Dive#

Cust

om

ers

Time

Offers

Gifts/Branding

Strategic Tie-Ups

Exotic Trips

1000Customer

s

Discounts

Theme Packages

Path to 1000 Customers

12

Go with NTC for any Adventure of your choice:

Operational efficiency: Detailed Itineraries &

Experienced Professionals.

Most Reasonable Pricing

Ease For Customers:1. Quick Registrations2. Fast Logistics/ Well Planned Trips 3. Focus on giving an experience to the

customers

USP ( Unique Selling Point)

14

Product Screens

2

3

4

15

LOCAL

ADVENTURE

TRIP PACKAGES

Regional Trips/Western Ghats

Himalyan & NorthEastAdventure Tours

International Trips

Challenges/Risks

• Challenge #1 – Marketing for

International Trips

• Challenge #2 – Fundraising

24

Team

Headshot

Headshot

Vishakh Singh, Founder

Pradyot Punj, Co-Founder

• Ex- Cadet Captain• All India No.1 Shooter• Trained in Jungle

warfare• Trained in Mountain

warfare• Sky Diving• Deep Sea Diving

• Trained in Rock Climbing• Mountaineering• Trekking• Hiking

9

Confidential Investor PresentationMarch 2015

NTC AdventuresAdventure guaranteed

Chasing Angels Or Fleeing DemonsGo To the Mountains

Why Adventure?

2

A few words from great men:

We do not conquer the mountains but conquer ourselves.

What we’ve observed:

3

•Growing Interest in Adventure Sports

• A potentially enormous at current size of Rs 600 Crores

• Adventure Tours taking up the large chunk in tourism sector

• A lot many Indians willing to spend on International Adventure Trips

Our Vision:

3

• Presenting India as the most preferred adventure destination in the world

• Build a Brand which becomes Synonym of Adventure

• Sponsor & nurture the best adventure sports talent

• Go for the ultimate, the most challenging expeditions around the world and beyond

_Aqua

_Terra

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