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What is driving social conversation?
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What is driving social conversations ?
15,272 Social Mentions for DLD12 #
of S
ocia
l M
enti
ons
0
100
200
300
400
500
600
700
800
900
3pm – 4pm • Brian Chesky • Drew Houston
5pm – 6pm • Jack Dorsey
1pm – 2pm • Internet privacy discussions • Viviane Reding • Jonathan Harris
1pm – 2pm • Arianna Huffington • Sheryl Sandberg
United States
Germany
United Kingdom
Turkey
Austria
France
Netherlands
Italy
Israel
Spain
66% Male 34% Female
40% 25-34 yrs old
36% from the US US 36%
DE 28%
13% : Rest of World
Social Demographics for DLD12
Social Mentions including Germany @ DLD12 1,381 social mentions, 9.0% share of DLD12
Social Mentions about Privacy @ DLD12 560 social mentions, 5.2% share of DLD12
Appendix
Methodology
• This social analysis is using the Radian6 platform and service.
• DLD 2011 social mentions were analyzed from Jan 22 through Jan 24 at 5pm
• The DLD Radian6 profile includes the following keywords: – “dld” – “dld11” – “dld12” – “digital life design” – “@dldconference” – “dld2011” – “dld2012”
Press & Blogger Contacts
Follow us on Facebook, Twitter and SlideShare for the daily social media recaps of DLD12: www.facebook.com/SalesforceDE Twitter: @salesforceDE www.slideshare.net/Salesforcede
Contacts press/ social media Anja Plattner – Maisberger – +49 89 41 95 99 38 [email protected] Claudia Linsenmeier – salesforce.com – +49 162 2589336
About Salesforce.com : With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business.
