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April 7, 2023
Social Media MarketingCercle Marketing
11 mai 2011
Welcome!Brice Le Blévennec<[email protected] : http://www.brice.orgLifeStream : http://www.brice.net
Social Networks :http://twitter.com/BriceLBhttp://www.facebook.com/brice21http://be.linkedin.com/in/briceleblevennec
Companies : http://www.emakina.com (.be, .fr, .nl, .eu)http://www.reference.behttp://www.designisdead.behttp://www.contactoffice.comhttp://www.tunz.comhttp://zin.glhttp://www.wizzchat.net
What is the social web?
What happened in the past 10 years?
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What happened last year?
The Trend…
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PEOPLE CONTROLLEDPLATFORMS
* Stats from Google trends and Compete.com
BRAND CONTROLLED WEBSITES
Social Marketing Strategies
Social Marketing Strategies
Listening:
Market research through social media is about seeking insights and understanding your customers for use in marketing and development.
Talking:
Using social media to spread your messages as an extension to current digital marketing activities (display advertising, search ads, Email etc...).
Energizing:
Identifying your brand ambassadors and facilitating + empowering their Word-of-Mouth through social media.
Supporting:
Applying social media and social technologies to help and motivate customers support each other.
Embracing:
Integrating your customers into how your business works, including how to embed them into innovations.
Source: Li, Charlene and Bernoff, Josh. Groundswell: Winning in a World Transformed by Social Technologies. 2008.
Online Media Typology
SOCIAL MEDIA USERS
YOU EARN
SOCIAL MEDIA USERS
YOU OWN
SOCIAL MEDIA USERS
YOU RENT
Websites, corporate blog, twitter account, facebook group, YouTube Channel, brand community, ...
Display Advertising, paid search, sponsorships, Rented Email lists, Link exchange, ...
LinkedIn, Viadeo, Xing, twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg…
Social Tactics To Grow Your Business
TALKING + RESPONDING
PEER SUPPORTING
ENERGIZING
EMBRACING
Social Marketing Strategies
Channels
LISTENING
MEDIAYOUOWN
MEDIAYOURENT
MEDIAYOU
EARN
Websites, corporate blog, twitter account, facebook group, YouTube channel, brand community, ...
Display ads, sponsoships , paid search, Email lists...
Social media: twitter, facebook, blogs, forums, review sites, Youtube, Flickr, Digg...
Private research communityWebsite surveys (pop-up)
Member-get-Member platformBranded blog platform
Custom platform for Crowdsourced innovation
Online Focus Groups
Outsourced supportEg. GetSatisfaction.com
Out -+ Crowdsourced innovationEg. Redesingme.com
Social Media Monitoring
Viral campaignsE-reputation management
Ambassador identificationSocial buttons (Facebook Share, Connect)
Collaborative webcare platform, wiki
Campaign Launch:
Display ads, SponsorshipPaid searchRented Email listsBranded profile skins (Netlog)
Website, blog, Twitter/FB account, own Email list, Brand community
Myriam Hallaux, Social Media at Brussels Airlines
Joakim Nilsson, Head of Social Media at Betclic
David Hachez, Founder of Razwar
José Fernandez, LBi, trends is Social Networks
Debate
Q&A Session
Agenda
