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David RademakerStrategic Consultant
Emakina
Introduction
Potential of Enterprise 2.0
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Warming up…
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Let’s watch
http://www.youtube.com/watch?v=OYecfV3ubP8
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Let’s watch
http://www.youtube.com/watch?v=OYecfV3ubP8
Today we will talk aboutToday we will talk aboutEnterprise 2.0Enterprise 2.0
And youAnd you ’’ ll see whyll see whyyou will leave this session as a you will leave this session as a different person from the one different person from the one
who came in this morningwho came in this morning
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Quick Recap 2.0
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Web 2.0
� Web 2.0 is set of buzzwords that point to the eradication of theclassical web model and indicate a more democratic and collaborative web experience
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Web 2.0
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Web 2.0
� Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award
� Key Web 2.0 features as:– The Web and all its connected devices as one global platform of
reusable services and data
– Data consumption and remixing from all sources,particularly user generated data
– Continuous and seamless update of software and data,often very rapidly
– Rich and interactive user interfaces
– Architecture of participation that encourages user contribution
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Some key Elements
Blogging
Rich Internet Applications
Podcasting
Social networks
Widgets / Mini applications
Wiki’s
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Is this relevant forcompanies?
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Company 2.0
Success of Web 2.0 on the internet
� On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications.
� They browse and write blogs, they read and write wikis.
� They publish and subscribe to feeds using rss, and share documents and information on groupwares.
� Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”.
Use of Web 2.0 behind the firewall?
� The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information
� Specific Web 2.0 and social computing tools that have been adapted for enterprise use include:
– Hypertext and unstructured search tools
– Weblogs for authoring and storytelling.
– Wikis for authoring and linking – Social bookmarking for tagging
and building folksonomy. – RSS Newsreaders for signaling
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Enterprise 2.0
Stimulating knowledge sharing
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What Is Enterprise 2.0?
Enterprise 2.0 is the use ofemergent social software platforms
within companies, orbetween companies and their partners
or customers.
Andrew McAfee
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The knowledge iceberg
What you think is knownand resides on the network
What is really knownand resides in the heads of people
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Attempted solutions
Partial solution The good The bad
Shared directories �Everybody can access�Nobody finds�Messy structure
Central document repository �Everybody can read�Few can write�Departmental bottle-neck
Shared folders in Outlook, Notes, .. �Close at hand �Requires IT expertise
Departmental web pages �Usually good at launch�How to maintain quality�Many remain passive
Email, newsletters �You are notified �Easily too much
Newsletters �Easy & efficient�New employees have no access to past
Employee initiatives �Can be strong katalyst�When employee is gone, initiative withers
Forums �Information is archived �No quality control
Is there a “best-of” solution?
See the answerin 30 minutes!
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Corporate Life before Enterprise 2.0
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Components of Enterprise 2.0
SL
TA
ES
Search
Links
Tags
Authoring
Extensions
Signals
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Components of Enterprise 2.0
Search
Links
Tags
Authoring
Extensions
Signals
� Life since Google:Search, don’t organize
� Keywords are preferred over navigation
� Recent studies reveal:
� Less than 50% of employees find what they are looking for intranet
� Almost 90% of people find what they need on internet
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Components of Enterprise 2.0
Search
Links
Tags
Authoring
Extensions
Signals
� Google: link based popularity = voting mechanism
� Ratio:
� (Human) links are indication of relevancy & quality� Links are contextual and add value to structure
� Validity� Very relevant on internet: huge population and variation;
truth by numbers
� Challenge on today’s intranet: few people control content and masses can not interact… YET
Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet
Coincidence?
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Components of Enterprise 2.0
Search
Links
Tags
Authoring
Extensions
Signals
� Blogs & wikis prove:People like to write and contribute
� Challenge:
� But even lower echelons in chain have value:
voting, evaluation, commenting, …� many small make one big
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Components of Enterprise 2.0
Search
Links
Tags
Authoring
Extensions
Signals
� Most popular wish from employees:BETTER CONTENT ORGANIZATION
� New trend = tagging = adding keywords
� Taxonomy = content categorization by (few) experts
� Folksonomy = dynamic categorization by many folks� Focus on usage and consumption, not organization
� Allows knowledge usage pattern visualization
� Classify content according to relevance
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Components of Enterprise 2.0
Search
Links
Tags
Authoring
Extensions
Signals
� Extrapolation of likeability (made popular by Amazon)
� Process
1. Search on topic2. Vote for first page
3. If like vote ☺
4. If dislike vote �5. System learns at multiple levels
� Individual user
� Community level� Global level
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Components of Enterprise 2.0
Search
Links
Tags
Authoring
Extensions
Signals
� Email was great innovator; now often considered as spam� Higher exposure to more relevant information could lead to
information overload � how to fight it?
� Solutions
1. Single line emails telling that a page has changed
� not super clever…2. RSS = Really Simple Syndication
Get notified of something you want to see
at the moment you’re ready to see it
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What should YOU do?
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Modern management
� As modern manager, your role is not to control resourcesbut to stimulate resources
� Not:– TAG THAT!– BLOG THIS!
– SYNDICATE THAT!
– BOOKMARK THIS!
� But:– “If you build it, they will use it”– Offer them a platform that will benefit them
– Offer them technology to provide solutions to unknown problems
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Success factors
1Receptive Culture
Cultivate new collaboration processes
2Common platform
One large wiki instead of multiple disconnected ones
3Informal rollout
Underpromise, overdeliverPilot projects
Loose guidelines
4Managerial support
Lead by exampleSeed information consumption
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Risks
1Doesn’t catch on
You need at least a good mix of
2Unintended use
Use it in stable information focussedcompanies with potential for “drive”
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Putting it all together
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Meet Charlie
http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
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Your bottom-line advantage?
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If you manage to unlock the social collaboratingknowledge worker within your company you will get…
If you manage to unlock the social collaboratingknowledge worker within your company you will get…
The result?
