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Pinterest Part llBusiness Use of Pinterest

Kathy HokunsonMarch 8, 2012

A quick review:

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Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web.

People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

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What does it look like?

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So how hot is it?

From January 1, 2012 to February 11, 2012 the daily user count went from 810,000 to 2,000,000 . . . WOW!

Creating a Business Profile

• Register with your Twitter accountnot your business Facebook account

• Username = Company Name• Avatar = Logo• Description = Corporate Identity• Links = Social Media Platforms & Website

– *Make sure you check “off” the visibility button for“Hide your profile from search”

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Following

Two ways to be followed1. Following a board2. Following a user

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Promote Pinterest

• Promote your Pinterest profile• Create boards to engage users• Engage with others pins

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Today’s BOLT BUZZ WORD

VISUAL

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Visual Engagement

• Product Images• Service in Action• Blog Images• Infographics • Data Charts• Content Creation

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Referral Traffic

• Add links in the pins of your descriptions.• Pinterest links are “follow” links.

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All new social platforms started

as follow platforms.

Example: B2C

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Example: B2B & C

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Example: B2B

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Example: Charity and Non-Profits

So what?

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Resources

• HubSpot• Social Media Examiner• Search Engine Journal

Resources used for today’s broadcast can be accessed at:

http://bitly.com/A9ovgn

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Questions?

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jbuworkshop.eventbrite.com

Reserve your weekly spot today!

Register at site-seeker.com

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Download the Slide Deck @

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Thank you for joining us!

Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

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Need more info?

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