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presents
Local SearchBuilding A Foundation
Kathy HokunsonFebruary 2, 2012
Why Local?
Site-Seeker, Inc. 2011
• Build a solid brand in your local market.• Support search position for geo-modified
searches.• Promotes social platforms.• Creates valuable inbound links to your website.• Generate supportive foundation for national
search.• It’s FREE. . . So why not?
Site-Seeker, Inc. 2011
1. Get found on Google for free:
97%of consumers search forlocal businesses online.
2. Help your business stand out:
with videos,pictures,offers,
coupons…
3. Discover insights about yourbusiness & local search:
Aremorepeople (clients, prospects…)
searching for youlocally than you think?
Position
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Citations & Reviews
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Bing Local Page
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
• Bing Business Portal launched 4/2011
• Will replace Bing Local
• Listings verified similar to Google phone or mail
• Some very cool features• Free mobile page and QR code
Today’s BOLT BUZZ WORD
brandbuilder
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Local Search Tips
Optimize the content, but be careful• Don’t be spammy• Only use key words where appropriate• Don’t overuse keywords
Add images Make sure the data is complete Add offers if possible Add social profile pages Add URL’s Monitor the data
Site-Seeker, Inc. 2011
Google External Keyword Tool
https://adwords.google.com/KeywordToolExternal
Site-Seeker, Inc. 2011
So what?
Site-Seeker, Inc. 2011
Resources
Resources from today’s broadcast can be found athttp://bitly.com/wmTKTb
Site-Seeker, Inc. 2011
Questions?
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2011
Download the Slide Deck @
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
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