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presented by presents Are you a rule breaker? Professional v Personal Social Media Rules August 11, 2011 Kathy Hokunson | VP Sales & Marketing

Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

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Linkedin is an oldie but goody in the social media space but as this arena becomes super-saturated with up-and-coming platforms it’s becoming increasing difficult to negotiate the lines between the rules of professional and personal engagement.

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Page 1: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

presented by

presents

Are you a rule breaker?Professional v Personal Social Media Rules

August 11, 2011

Kathy Hokunson | VP Sales & Marketing

Page 2: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

Being Professional in a Social World

Page 3: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Where it gets confusing…

Site-Seeker, Inc. 2011

Page 4: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

BeKnown – newest player

• Launched by Monster.comJune 2011

• Facebook App• Currently does not

allow recruiter search

Site-Seeker, Inc. 2011

Page 5: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

Page 6: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

• Launched July 2010• Had a high of

200,000 DAU• Now average

6,000 DAU• Just received

second round of funding at 18 million

Page 7: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Badges… at work?

Site-Seeker, Inc. 2011

Page 8: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Today’s BUZZ BOLT WORD is…

Convergence

Site-Seeker, Inc. 2011

Page 9: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

Page 10: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

Page 11: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Professional Resume

Site-Seeker, Inc. 2011

Resume

Creditability

Depth

Activity

Connecting

Engaging

Page 12: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Creditability

Site-Seeker, Inc. 2011

Resume

Creditability

Depth

Activity

Connecting

Engaging

Page 13: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Professional Depth

Site-Seeker, Inc. 2011

Resume

Creditability

Depth

Activity

Connecting

Engaging

Page 14: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Event Promotion

Site-Seeker, Inc. 2011

Resume

Creditability

Depth

Activity

Connecting

Engaging

Page 15: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Connecting

Site-Seeker, Inc. 2011

Resume

Creditability

Depth

Activity

Connecting

Engaging

Page 16: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Connecting and Reaching out

Site-Seeker, Inc. 2011

Resume

Creditability

Depth

Activity

Connecting

Engaging

Page 17: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Key Prospects

Site-Seeker, Inc. 2011

Engaging

Page 18: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Effectively Connecting

Site-Seeker, Inc. 2011

Engaging

Page 19: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Referrals – giving and getting

Site-Seeker, Inc. 2011

Engaging

Page 20: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Quality vs. Quantity . . .

• How do you connect?

Page 21: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

QUESTIONS?

Page 22: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

Register at site-seeker.com

Reserve your weekly spot today!

Page 23: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

Download the Slide Deck @

Page 24: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

Thank you for joining us!

Don’t forget to enter today’s BUZZ BOLT WORDat joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

Page 25: Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011

Site-Seeker, Inc. 2011

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