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YouTube; What's in it for you? This presentation covers the new and improved YouTube analytic tools: - How to access 'em; - How to interpret 'em; - How to leverage 'em; - and Why we love 'em! Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
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presented by
presents
YouTubeGaining Insight from Analytics
Kathy HokunsonJanuary 5, 2012
YouTube Playbook
Download it here: http://bit.ly/uY74KF
Site-Seeker, Inc. 2011
YouTube Analytics
The new analytics will help you better understand . . .
• Your content• Your audience• Your programming
Site-Seeker, Inc. 2011
According to
YouTube Analytics
STRATEGY??
Site-Seeker, Inc. 2011
But what is your
YouTube Analytics
Site-Seeker, Inc. 2011
Getting started:
• Macro to Micro• Compare Metrics• New videos and Older videos
Where To Find Analytics
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Today’s BOLT BUZZ WORD
FLUENCY
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What’s Being Reported
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• Views Reports– Views– Demographics– Playback Locations– Traffic Sources– Audience Retention
• Engagement Reports– Subscribers– Likes and Dislikes– Favorites– Comments– Sharing
Audience Retention Rates
Site-Seeker, Inc. 2011
Audience Retention Rates
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Community Engagement
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Tagging & Optimizing Content
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Tagging & Optimizing Content
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So what???
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Questions?
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Site-Seeker, Inc. 2011
Reserve your weekly spot today!
Register at site-seeker.com
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Download the Slide Deck @
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
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