Embed Size (px)
DESCRIPTION
Email marketing can be social! Find out how you can leverage email marketing to engage, listen and nurture your prospects and clients in this week's broadcast. We'll discuss closing the loop on an effective email marketing campaign with landing pages. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to site-seeker.com/events/jolt-bolt-webinar to reserve your spot today!
Citation preview
presented by
presents
Landing PagesThe Secret to Engaging and Converting
Kathy HokunsonMarch 29, 2012
Landing Page, what is it?
According to Wikipedia . . .
In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.
Site-Seeker, Inc. 2012
Landing Page Objectives
• Generate qualified leads• Make the website a business asset to support
revenue goals• Establish marketing efforts ROI
Site-Seeker, Inc. 2012
Examples . . .
Site-Seeker, Inc. 2012
PPC Campaign
Examples . . .
Site-Seeker, Inc. 2012
Event Registration
Examples . . .
Site-Seeker, Inc. 2012
Content Download
Landing Page Elements
• Headline– Powerful Hook– Compelling Statement– Concise yet Creative
Site-Seeker, Inc. 2012
Today’s BOLT BUZZ WORD
CONVERSION
Site-Seeker, Inc. 2012
Landing Page Elements
• Content– K.I.S.S.
• What it is, What you get and Why it’s important• Bullet points, 1-3
Site-Seeker, Inc. 2012
Landing Page Elements
• Forms– Simple– Minimal Mandatory Fields
Site-Seeker, Inc. 2012
Calls to Action . . .
Site-Seeker, Inc. 2012
SO NOW WHAT?
• I am not selling things . . . how do I use a landing page?
• I don’t have anything download?
• I am sending an email out, why do I need a landing page too?
Site-Seeker, Inc. 2012
So what?
Site-Seeker, Inc. 2012
Questions?
Site-Seeker, Inc. 2012
Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2012
Download the Slide Deck @
Site-Seeker, Inc. 2012
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORDat joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2012
Need more info?
Site-Seeker, Inc. 2012
