UBC Imprint

October 17, 2013

Building your personal brand with @JulioVisko

Agenda Speaker Bio

#UBCimprint – tweet every time you learn something new

Agenda

Personal Branding

Linkedin & Twitter Tools

• Stories• Craig Elias• Gary V

• microMarketing• Personal Branding Best

Practices

• Why Use Them?• What Makes A Good

Profile?• LinkedIn & Twitter

Hacks To Standout

• Curation tools• Social Media

Management• Exercise and Audit• Q&A

Craig Elias

Gary Vaynerchuk

Be Your Own microMarketer

• Be your own marketing agency.

• Highlight content that you’ve created or demonstrates your passion in your field.

• Develop an online brand for yourself and keep it consistent.

• Social Selling – 60% – 90%

Personal Branding Best Practices

• Make sure you’re passionate

• Define your personal goals

• Create value-added relationships

• Create a tribe – Seth Godin

• Connect with influencers

Why Use LinkedIn?Jobs Are There Recruiters Are There Professional Canvas

• Becoming THE spot to post jobs

• Real-Time Job Search with HootSuite

• Recruiters Are There• 60-90% Rule• They’re Your Target

Market

• Your Professional Billboard

• Show Off Your Skills and Experience

• Add Media To Stand Out

LinkedIn Hack #1New Feature: Put rich media in to your profile show off your skillsand stand out.

LinkedIn Hack #2Take advantage of the 3 websites LinkedIn allows you to attach to your profile. Use keywords and show off your blog, portfolio, website, etc.

Get Recommendations and order them strategically. The last 2 are displayed.

LinkedIn Hack #3

Your Profile Box is your prime real estate. It’s what recruiters will see first. Use it to hook them!

LinkedIn Hack #4

LinkedIn Groups

Now you try. – don’t forget to hashtag #UBCimprint

Tools

Tools

HootSuite

Something to leave you with…

www.JulioViskovich.com