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Online Personal Branding
A recap
Community at the CORE
CORE: Collaborative Open Research Education
Maastricht University aims to be an innovator in education and research. We want to be an inclusive university, for all types of students and staff, and take responsibility for the community. And finally, we aim to be a sustainable institution in the broadest sense
Who am I?
Do: What happened the last couple of weeks?
Take 10 minutes to prepareYour turn - ask each other lots of questions
Lotte BerkYour (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
Mueid Al RaeeYour (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
Jan HansenYour (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
An NingYour (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
Michael KurzYour (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
Stefanie RewaldYour (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
Chantal BerghmansYour (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
Coffee/tea break
15 minutes
The importance of research storytelling
Tell the story of your research
Neil Degrassi Tyger: big projectsAre never driven by venture (to risk)
Are never driven by curiosity
Are never driven by exploration
Are never driven by science
Not if it’s expensive
It’s because people don’t want to die and because people want to be wealthy
Research StorytellingEngage, inform and inspire people
Reducing your data to the point it means something
Supported by reliable research underneath
Explaining the insights, adding value for society
If we don’t engage, people will pay less attention
Story = Character + Predicament + Attempted solution
Things that stand out that are informative/true
Research StorytellingNobody wants to see the whole story, they want the
trailer
Authenticity = Credibility
People connect to people
Good stories demand to be retold - social beings. People want to retell the story: bingo
Elements that make good stories
Tell the story of your research
Elements that make a good storyConflict - opposing forces collide, tension
Entertain, educate and inspire
Honesty, grace
Authenticity: Do I believe what you’re saying? Or: do I want it to be true?
It needs to relate to the “me” - recognizable
Open/vulnarability/from the heart
A story without an audience is meaningless
Do - brainstorm around your topic(s)
In pairs
Present the outcome
How to extract your story
Tell the story of your research
What is your story?Your (research) topic(s)
Your content plan
What did you do / produce?
What did work?
What did not?
How to polish your idea
Tell the story of your research
Coffee break: Think of your (unique) idea worth spreading
Like you were asked to do a TEDx talk
Do - Person 1 to define your idea worth spreading
In pairs
Person 1: take 5 minutes to write down the take-awaysPerson 2: help
Switch:Do - Person 2 to define your idea worth spreading
In pairs
Person 2: take 5 minutes to write down the take-awaysPerson 1: help
How to create an academic narrative
Tell the story of your research
Some TEDx tipsHmmmm, I didn’t know that
Move to the front of their chairs
Structure: Beginning, middle, end
Brevity: kill your darlings
Examples: point them out, prove them, disprove the opposite
Connect to society
Wrap up (something to take home)
Storytelling for academics 101Make your point understandable - as important as the
point itself
Clarify your point (talk with layman about it)
Writing down forces you to crystallize your thoughts
Zoom out to see the big picture
Determine the flow (logical for the receiver)
Zoom back in to cut it into pieces
The title comes after the contents
Practice - DO
Wrap up
Some (fictual) examples
Good luck, have fun andsee you all online
