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Personal Branding Workshop -

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Personal Brand workshop

Presented by: Michelle Williams of

Ideaction

A brand is a collection of

perceptions in the mind of the

consumer.

Brands are born of

experience and reflect

reputation

Why does your personal brand matter?

Your personal brand mattersYour brand is your reputation. It’s your calling card.

It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and

how you do it.

Delivering your brand clearly and consistently will create a memorable experience in the minds of those you

interact with and can open doors to new opportunities.

If you’re not branding yourself, you can be assured that others are doing it for you.

What is your personal brand?

Write as many words as you can to describe how others perceive you based on what you post online and how you represent yourself in public.

What is your unique personal brand?

discuss

Personal Branding exercises

STRENGTHS

People with strong brands are clear about who they are. They know and maximise their strengths. Now is

your chance to uncover and define the unique skills that make you

stand out from the crowd.

Complete worksheet task

Strengths

Discuss

VALUES

Complete worksheet task

Values

Discuss

PURPOSE

“Why am I here?” That’s a question that you may grapple with and refine over a

lifetime. And it is yours alone to discover and define.

We all want to be accepted for being fully and authentically ourselves. Being your best self, and using your gifts and

strengths in a way that creates a satisfying life, for you and those that matter to you, is the culmination of living life “on

purpose.

Complete worksheet task

Purpose

Discuss

Tell your story!

Tools & ChannelsYou have to use them to understand them• Websites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, LinkedIn, Twitter) • Events (create your own or hijack one)

Don’t forget to: • Make yourself findable • Connect everything • Cultivate relationships w/ the peers, competitors • Donate your expertise to a cause • Develop a viable platform • Start & join conversations

Tools and channels

Who uses which tools?

What’s right for you?

Complete worksheet task

Tools and channels

Discuss

Keep it:Step #1: Take Inventory Step #2: Develop a (brand) plan Rule #3: Be Relevant Rule #4: Be Interesting Rule #5: Be Yourself

5 StepsBuilding lasting, effective personal brands take time and there is no one-size-fits-all process

Build your unique Brand Portfolio

I am

Keep it:Rule #1: Be Diligent Rule #2: Be Consistent Rule #3: Be Relevant Rule #4: Be Interesting Rule #5: Be Yourself

5 Rules

Complete worksheet task

Action Plan

How to keep it going?

Keep focused

Our world has become a constant feed of information, noise, and entertainment.

Each distraction enters our mind with one goal: Gain control of our attention and resources.

Those who sacrifice their resources to unlimited curiosity will never find the mental or

financial capacity to become something greater.

KEEP IT SIMPLE!KEEP IT EASY!KEEP IT FUN!

• Be sensitive • Be honest • Be objective • Be sincere • Be knowledgeable • Promote achievements • Ask for endorsements • Find your confidence

8 steps to establish credibility

We are CEOs of our own companies: Me Inc. To be in business today, our most

important job is to be head marketer for the brand called you”

Tom Peters

ThanksPresented by:

Michelle Williams of Ideaction