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Your personal brand mattersYour brand is your reputation. It’s your calling card.
It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and
how you do it.
Delivering your brand clearly and consistently will create a memorable experience in the minds of those you
interact with and can open doors to new opportunities.
What is your personal brand?
Write as many words as you can to describe how others perceive you based on what you post online and how you represent yourself in public.
People with strong brands are clear about who they are. They know and maximise their strengths. Now is
your chance to uncover and define the unique skills that make you
stand out from the crowd.
“Why am I here?” That’s a question that you may grapple with and refine over a
lifetime. And it is yours alone to discover and define.
We all want to be accepted for being fully and authentically ourselves. Being your best self, and using your gifts and
strengths in a way that creates a satisfying life, for you and those that matter to you, is the culmination of living life “on
purpose.
Tools & ChannelsYou have to use them to understand them• Websites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, LinkedIn, Twitter) • Events (create your own or hijack one)
Don’t forget to: • Make yourself findable • Connect everything • Cultivate relationships w/ the peers, competitors • Donate your expertise to a cause • Develop a viable platform • Start & join conversations
Tools and channels
Keep it:Step #1: Take Inventory Step #2: Develop a (brand) plan Rule #3: Be Relevant Rule #4: Be Interesting Rule #5: Be Yourself
5 StepsBuilding lasting, effective personal brands take time and there is no one-size-fits-all process
Keep it:Rule #1: Be Diligent Rule #2: Be Consistent Rule #3: Be Relevant Rule #4: Be Interesting Rule #5: Be Yourself
5 Rules
Our world has become a constant feed of information, noise, and entertainment.
Each distraction enters our mind with one goal: Gain control of our attention and resources.
Those who sacrifice their resources to unlimited curiosity will never find the mental or
financial capacity to become something greater.
• Be sensitive • Be honest • Be objective • Be sincere • Be knowledgeable • Promote achievements • Ask for endorsements • Find your confidence
8 steps to establish credibility
We are CEOs of our own companies: Me Inc. To be in business today, our most
important job is to be head marketer for the brand called you”
Tom Peters