PERSONAL BRANDING LIVE!

November 22, 2015

PERSONAL BRANDING LIVE!

BASIC RULES TO MAXIMIZE GREATNESS

Collaborative learning environment. Not a monologue

We are all superior in some aspect. Leave your ego at the door

You must interact with and provide feedback to your peers

You are welcome to take phone calls….outside of the room

You are encouraged to ask questions

Your peers may answer questions

You are allowed to network & exchange info

WORKSHOP GOALS

Redefine your idea of the Power you hold

Reshape your value to the marketplace

Deliver resources to shorten your learning curve

PERSONAL BRANDING MASTERMIND

• Fastest growing Personal Branding group on the East Coast

• #1 Personal Branding Group in Baltimore• Meet 2 times per month • Workshops every 4-6 weeks • Annual Personal Branding conference • 2 Day Retreat

WHY BUILD A PERSONAL BRAND?

You have a right to be happy at your given career path

Unhappiness in your career is a cancer of the heart, mind, and soul

Job unhappiness can take years off of your life expectancy

70% of Recruiters and are searching for you on Google before an interview

Hiring Managers are searching for your Facebook profiles

WHY BUILD A PERSONAL BRAND?

When I search your name for business or career, what will I find?

WHY BUILD A PERSONAL BRAND?

INTRODUCTIONS

Tell us about yourself

Name

1 Interesting fact about yourself

Your #1 challenge in building your Brand

SHARPENING YOUR ELEVATOR PITCH

Why is the elevator pitch important?

What if you’re talented at many things?

How long should my pitch be?

Interaction: Your Elevator Pitch

(10 minutes)

WHAT IS YOUR HERO STORY?

Every brand has a story. Let’s define yours.

1.) List your greatest achievement

2.) List 3 major sacrifices that you had to make

3.) List your lowest point in the journey

4.) List what you’ve become as a result of the achievement

5.) List your “Humble Beginnings”

YOUR PERSONAL BRAND…IS PERSONAL

Great Personal Brands reflect Personal Values in everything they do

Great Personal Brands know what they stand for

Great Personal Brands know what they will *NOT * tolerate

Key Takeaway:

Great Personal Brands have a strong self awareness

Why is this important?

YOUR PERSONAL BRAND…IS PERSONAL

What is Public information vs. Private information

What are you willing to share?

How do you handle personal crisis?

Rants vs. Bringing Awareness

YOUR PERSONAL BRAND & LOVE

Communication

Expectations

Priorities

Making Time

YOUR PERSONAL BRAND & FAMILY

Involve your children in your Personal Brand tasks

Invite your family to your presentations and public events

Make your success a family celebration

Make it “a family affair”

ESTABLISHING YOUR TEAM

A Personal Brand leads with an individual but is bolstered by a team

The biggest mistake is operating like: “The One Person Army”

Until you can work with the best you can afford, you work with what you have

Hiring vs. Family

Do you pay vs. barter system

Defining your organization

Worksheet Exercise

MOBILE WEB OPTIONS

Mobile version of site

Dynamic serving of web content

Responsive design

THE MOBILE CONSUMER

ESTABLISHING LISTENING POSTS

Listening for your name

Listening for keywords

Listening for industry news

FINAL THOUGHTS

Fill out assessment

Video or Audio testimonial

Tell a friend using hashtag: #iamabrandlive

2016 PERSONAL BRANDING WORKSHOP

Personal Branding Live! Presents: Your Best Year Ever

Saturday, January 2nd, 2016

Towson Sheraton North

1:15pm – 5:30pm

Vision Boarding for a successful 2016

Prosperity Mindset

Building a Powerful Social Circle

Healthy Mindset

NEW YEAR. NEW BRAND 2016

Sun 1/4

11:30am – 1:30

885 N. Howard