Personal Branding

The Power of Personality

… is recognizable… is distinctive… is all about creating the right associations

A Brand ……

A Brand ……

... makes the complex world a lot easier to understand… makes you a lot easierto understand by the complex world… wants to be desirable

Isn’t that what every person wants?

Connect your personality with branding

Personal branding is ..

Represent a company by a person

Personal branding is ..Represent a person by a company

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Personal branding is ….

Branding of people and persons

Personal branding needed in …

PoliticsDatingInternshipsJob applicationsCareer management

Search and make the right match

Dating with brands

Design your personal brand?

Name and logoMission, the ultimate goalCompetencies/skillsValuesPersonalityHeroes or favourite brands

Kees van het Hof in 5 brands

Care and commitment

Pers

onal

ity

Com

pete

ncie

sMotivate people

Values

No fun no glory

Mis

sion

Happiness in connecting

Personalheroes

Unorthodox and creative

Create your brand in 20 minutes1. Make couples2. Take your photo3. Take two flip-over sheets and markers4. Interview each other5. Create a picture of your mate by using five

brands only, describing:– Goals/ambition– Special skills/competencies– Values– Personality– Heroes

6. Present one of the sheets to the group in an elevator speech