WEB 2.0 ON MOBILE

Group: i4iTushar Chaudhary 09BM8056

Vipin Dutt 09BM8091

D S Praveen Kumar 09BM8092

Sujeeth Ungratwar 09BM8097

Web 2.0Old concept – One way communication of

media. No dialogue or way of taking part in the production of the content.

New concept – Two way collaborative content and media production and consumption. Audience actively takes part in the creation of the media. Feeling of commitment. Sharing and interacting in real time.

Mobile Web2.0

Web browser-based access to the World Wide Web using a mobile device connected to a wireless network

Web 2.0 is the Intelligent web or ‘Harnessing Collective Intelligence.' Mobile Web 2.0 extends the principle of 'Harnessing Collective Intelligence' to restricted devices i.e. Mobiles

Google has taken notice and created its own mobile phone operating system called Android that takes advantage of the various Google applications popular on the PC such as Google Maps, Google Calendar, Google video etc.

Mobile Web 2.0 cont…

What are consumers doing with their phone?

37.00%

27.70%

35.30%

Mobile Phone Activity by Media Activity

Just VoiceSMSMobile Media

Widgsets

Window Gadgets’, widgets are programs that look like a little window or box on the screen

Desktop widgets – mini-applications that pull content from the browser to integrate it with the desktop

Web widgets – based on browser technologies (HTML, Java, Flash etc.), these small pieces of code can be installed and run on any separate HTML-based Web page

Mobile Widgets – enable mobile phone users to access their favourite Internet content and services without the need for a mobile browser, and also to create and share content with other users

Players

Shozu Formed in 2001It allows you to update all your favorite sites at once e.g orkut, facebook etcBusiness

1. By selling the software2. By partnering with websites 3. By Advertising

Notify MeIt informs you about the notifications that

interest you in real time

Notify Me cont…Login : Free of cost

Business1. Partnership

2. Advertisement

Siri

It is a new way to interact with the Internet on your mobile phone.

Like a real assistant It does all the work giving you the

information you need at your fingertips.Business

1. Advertisements

Mobile vs Computer(comscore)5 Times more likely

4 Times more likely

3 Times more likely

2 Times more likely

Trend in Last 50 Years

Growth Pattern

Mobile Internet Vs PC Internet

Emerging mobile web2.0 opportunities

AdvertisingAnywhere, anytime accessibilityConverging worlds of web and mobileFlat-Rate data pricing Improving end user experience Increasing mobile and 3G penetrationNew revenue opportunitiesOff Portal ServicesValue chain disruption

Revenues

Mobile Services and Applications - supposed to generate 22 billion USD in 2011

Mobile Content publisher - supposed to generate 60 billion USD in 2011

Mobile Advertising - supposed to generate 14 billion USD in 2011

Revenue

Limitations

Small screen sizeLack of windowsNavigationTypes of pages accessibleSpeedBroken pagesCompressed PagesCostSize of messageLack of java script and cookies

Hurdles to the Deployment and Adoptionof Mobile Web 2.0 Applications

Technology fragmentationPrivacy and regulationChannel dominanceCost of mobile data servicesFear or bit pipe scenario Industry structureSecurityLack of metricsEconomic downturn

Market for mobile web2.0 applications

Mobile social networkingMobile searchMobile IMMobile entertainment Mobile Audio (Ringtones) Mobile Games Mobile Logos, Wallpapers Mobile Videos Mobile Betting

Thank You