Managing Your Mobile

Enterprise

Presented by Drew Ramsey

Product Manager & Mobile Strategist

Smart Online, Inc.

Agenda

• Smart Online

• Early Adopters

• Today’s Mobile App Development Challenges

• The New Paradigm

• Example

• SmartOn Mobile Platform

• Questions

Smart Online Overview

• Mobile software solutions

• Creation, deployment, and management of custom

mobile applications

• Robust enterprise infrastructure

• Secure Cloud-based environment

• Provide Consulting and design services to our clients

Early Adopters

• Media companies

– CNN, The Weather Channel

• Social media giants

– Facebook, Twitter, LinkedIn

• Large Retailers

– Best Buy, Amazon

Today’s App Development

Challenges

Cost Time

External

Vendors

Platform

Fragmentation

$30K - $100K+ 3 – 6 months

iOS / Android / RIM No Control

Typically, difficult to re-use or re-purpose apps.

Today’s App Dev/Strategy

Challenges

• One App for One Platform = Missed Audience

• One App for Multiple Platforms = $$$$$$

• Outsourcing Development = No Control

• In-House Development = Lack of Expertise

“One App for All” Syndrome

Website

RSS Feeds

Videos

Marketing

Campaigns

Org Info

Social Media

Scavenger

Hunt

Sales

Tracking

Donations

Customer

Support

The New Paradigm

• Rapid creation of rich native apps to iOS/Android

– No templates; use proven library of functions

• Take control inside your organization

– Subject Matter Expert vs. App Developer

– Manage ongoing content from CMS

• Use existing infrastructure

– Database, RSS Feeds, Social Media

• Multiple Applications

– Take advantage of short term fads or events

Managing Apps

Role and Permission based access

Sales

Marketing

Social Media

Graphic Designer

R & D

IT

HR

Re-usable Functions

• Why can’t you quickly reuse native code to

configure new apps?

• Example

– Using “Object Finder” two completely separate and

distinct use cases are created

Object Finder

Fan Finder – object finder

Scavenger Hunt – object finder

Scavenger Hunt – object finder

Scavenger Hunt – object finder

SmartOn Mobile Platform

• The Platform for Subject Matter Experts

– Creation process with Knowledge Base and Best

Practices built in

– Reusable functional modules for iPhone & Android

• Library of Modules grows with our customers

– Visual Interface Designer

– Real-Time content publishing

– Third Party Integration

– Back-Office Management with Roles and Permissions

– Analytics

Ideation RFI-RFP Development Testing Release

4-6 months

~1 month

Graphics Designer Marketing SW Programmer – Apple SW Programmer – Java Test Engineer

Graphics Designer Marketing

IT Dept Business Unit

How can you get started?

• We will meet you where you are…

– Mobile strategy consulting

– Mobile app development

– Mobile website development

• Sign up for a 30 minute consultation today

• Email robert.hancock@smartonline.com or call

him at 919-237-4225 to set this up