Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Lab 718 : Managing mobile apps An Introduction to Adobe PhoneGap Enterprise for marketers

John Fait | AEM Apps Developer


John FaitSoftware Development Lead, Adobe@Johnk2j


Anthony RumseyComputer Scientist, Adobe@planetrumsey

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.


Apps are important

7

Users are spending 65% more time using apps than they did 2 years ago

opportunity to connect with consumers and monetize through apps

Source: Nielsen Reports


Apps are hard

8

1. Multiple devices.

2. Multiple platforms.

4. Rising costs.

3. App updates workflow.


Apps Made Easy


Goals

Discover the simplicity of AEM and AEM Apps1 Review your app content

and app experience 2Create and Manage

App Updates3 Track your app actions and events4


Module 1AEM & AEM Apps

Introduction


“How can I reuse assets

and content we already

have?”

“My team already has

AEM and HTML

experience”

“We need an app store

presence”



Module 1: AEM & PhoneGap Enterprise Introduction

15

Lesson 1- AEM Basics Learn how to start AEM Author and Publish Servers Learn how to log in to AEM Learn the key parts of the easy-to-use AEM interface

Lesson 2 - AEM Apps Basics Explore the AEM Apps Dashboard Edit application details


Module 2Reviewing App Content


“dealing with iOS certificates

and white listing devices is too

much work ”

“how can we include more

stakeholders in the review

process?”

“but I don’t have a

development environment”



Download PhoneGap Enterprise


Module 2: Reviewing App Content

20

Lesson 1- Building Your App via PhoneGap Build Configure a PhoneGap build cloud service Assign a PhoneGap build configuration to an app Build your app via PhoneGap Build Service [Optional] Run a PhoneGap application on your mobile device

Lesson 2 - Reviewing AEM Apps via the PhoneGap Enterprise Viewer Download and install the PhoneGap Enterprise viewer app View your list of apps Deploy a variety of apps to viewer

Lesson 3 – Building Your App via PhoneGap CLI Download an app as a PhoneGap app payload Build your app via PhoneGap CLI Run in Simulator


Module 3Managing App Content


“I wish I could change

the content myself”

“My team already has

AEM and HTML

experience”

“app store resubmission is

too difficult and time

consuming"


AEM Apps


Module 3: Managing App Content

24

Lesson 1 – AEM Authoring Basics Learn how to create a page using templates Learn how to edit a page using components and assets Learn how to preview your page Learn the key parts of the easy-to-use AEM authoring interface

Lesson 2 - Creating an App Update Create an app update Publish an app update Update an app without an appstore submission


Module 4Adobe Mobile Services


”With limited time and

resources, where should we

focus our development and

test effort?"

“what are our users

doing, how often do they

come back?

“is our content being

viewed?“



Module 4: Adobe Mobile Services Analytics

28

Lesson 1 – Add Analytics Reporting See how your mobile application usage data is made

available in Adobe Mobile Services Understand how you can use Adobe Mobile Services data to

improve your app Assign an Adobe Analytics configuration to your app

Lesson 2 - Test your in app analytics Discover Bloodhound as an app analytic testing tool Test your app’s lifecycle tracking Test your app’s state tracking Test your app’s action tracking

28


Apps Made Easy


Key Takeaways

Leverage tools your marketers know and love

1Simplify your app management pain

points

2 3Flexible platform to deliver next generation of

mobile experiences


Q&AJohn Fait

Twitter: @Johnk2j

Anthony RumseyTwitter: @planetrumsey


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Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers