How to take advantage of search engines for your local business...

THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with…

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Kevin BoothKevin Boothkb@kevinbooth.ca519.333.7725519.333.7725

Today’s business owners are faced with an enormous problem

Why?1. Search results are dominated by large

corporations and major chains2. Lack of knowledge to develop a web campaign3. Belief they can’t compete on an economical

basis4. Inability to make transition from traditional

advertising medium

Before the Internet:

Staying connected meant advertising with:• Phone Directories• Newspaper• TV• Direct Mail• Telemarketing• Print Ads• Word of Mouth

Times are rapidly changing

• Phone Directory• Newspapers• TV• Telemarketing• Direct Mail• Print Ads• E-Mail

• Where is yours?• Declining Rapidly• DVR/TiVo• Do Not Call List• 1%-2% Yield• Rising Costs• Spam Software

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Traditional advertising mediums are loosing their effectiveness

The statistics are astonishing

• 1 Trillion — Number of web pages in the world1

• 50 — Percentage of small business without a website

• 78 — Percentage of households with two or more computers2

• 82 — Percentage of local searches that result in offline action3

• 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches

5 1 Google July 25,2008

2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)

Having a website isn’t enough

• How do people find it?

• How do you drive trafficto a website?

• Are you satisfied with your current web presence?

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Search optimization companies are far too expensive for most local businesses!

Consumers are Talking about and Reviewing YOU!

Local Search – A New Opportunity• 71% of all American adults use the Internet.• 91% of all Internet users use a search engine

to find information.• Over 50% of all purchases are preceded by an Internet

search• 30 percent of all search queries contain a city, state or zip code.• There are 2.6 billion local searches a month• What does this have to do with you?• You don’t need a website! (Although having one helps)

Why MobileWhy Mobile??• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users There are 5 billion plus cell phone user vs. only 1.8 billion Internet users

(almost 3x in market size.)(almost 3x in market size.)

• Of these users, 51 Million use smart phones.Of these users, 51 Million use smart phones.

• There is a fundamental shift in how people are communicating.There is a fundamental shift in how people are communicating.

• Text open up rates are 95%Text open up rates are 95%

Not to mentionNot to mention……

• 73% of new mobile phone buyers report that text messaging 73% of new mobile phone buyers report that text messaging is the most important feature on their phoneis the most important feature on their phone

• The typical mobile phone user now sends more text messages The typical mobile phone user now sends more text messages than mobile phone callsthan mobile phone calls

• Gen Y and Z consider e-mail passe’. Gen Y and Z consider e-mail passe’. • In fact, some universities have stopped distributing e-mail In fact, some universities have stopped distributing e-mail

accounts.accounts.

• You can buy traffic for .02 a click!You can buy traffic for .02 a click!

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Geo-targeted campaign placement on major search engines

Standing Out!

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Provide access to potential customers through Google and

Yahoo maps

Provide access to potential customers through Review Sites

Services

• Set up local listings• Make sure all elements

are there to get top placement.

• Set up and manage PPC campaigns.

• Track and adjust marketing strategy for maximum effect

• Mobilize your business• Set up Text Messaging• QR codes and digital

coupons• Website hosting and

optimization• Install text messaging

based Loyalty Programs• And MUCH more!

A Comment on the Economy

• When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson

• These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.

• How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion

• “Without promotion something terrible happens... nothing” ---PT Barnum

Kevin Boothkb@kevinbooth.ca

519.333.7725