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Are you feeling left in the dust? As if things weren’t complicated enough, what is all this business about social media, local search, and going mobile? What does it have to do with “real” business? And by the way, why don’t your videos play on some mobile devices? I’m just asking — is your website responsive? Twitting, Tweeting, What, Why? What is a timeline anyway? I don’t know, do you need an “app” for your business? And who is this person Angie and why is she making a list? What is a Pinterest? And you say I can really manage all this in only 30 minutes a day, oh yeah!!! Our last class in the “Online Mastery” program will help entrepreneurs make sense of the hype, the technology, the requirements, the costs and benefits, the reasons why or why-not, and the tools to manage Social Media, Local Search, and Going Mobile. In the end, entrepreneurs should leave this class feeling empowered to Do-it-Yourself, Hire Someone, or Do Nothing. Presenters: Ron Hash Ken Partain
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Online Mastery – Social / Local / Mobile
Online Strategy
Website / Blog
Search Engine Optimization
Social / Local / Mobile
Online Mastery – Social / Local / Mobile
Why?
The Internet is the new Medium
Because it's voluntary and permission based
Massive Shift from Outbound to Inbound Marketing
Even when referred, people will Google you before doing business with you
Online Mastery – Social / Local / Mobile
Why?
Yellow Pages are facing extinction
Your prospects are already online
Over 17 Billion searches per month in the US
97% of all searches for products and services begin online
Over 20% of all searches include local intent
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
What is Social Media?
“Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray
Online Mastery – Social / Local / Mobile
Why Social Media?
People buy from people they know, like and trust.
Online Mastery – Social / Local / Mobile
Why Social Media?
Social Media facilitates:
Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral
Online Mastery – Social / Local / Mobile
A Few Stats
60 Million Facebook updates daily
200 Million Tweets daily
3 Billion YouTube views daily
Online Mastery – Social / Local / Mobile
A Few Stats
Smart Phones now outsell desktops and laptops combined
Over 2.3 Billion searches per month include local intent
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
The Top 5 Social Networks
Google Plus
Online Mastery – Social / Local / Mobile
Source: http://venturebeat.com/2012/02/17/facebook-engagement/
Online Mastery – Social / Local / Mobile
Source: http://www.checkfacebook.com
The #1 Social Media site in the world
875 Million Users Worldwide
155.7M in the United States
Female = 55%
Male = 45%
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
58% Income greater than $50k
57% Have some college
24% Have Bachelor's or Graduate Degrees
68% Age 35 and over
23:20 Minutes per visit
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
127M Active Users – 59% Female - 41% Male
47% Income greater than $50k
59% Have some college
24% Have Bachelor's or Graduate Degrees
58% Age 35 and over
11:50 Minutes per visit
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
21M Unique Users – 82% Female - 19% Male
83% Income greater than $50k
61% Have some college
25% Have Bachelor's or Graduate Degrees
64% Age 35 and over
16:40 Minutes per visit
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
150M Registered Users – 50% Female - 50% Male
71% Income greater than $50k
37% Have some college
50% Have Bachelor's or Graduate Degrees
81% Age 35 and over
8:00 Minutes per visit
Online Mastery – Social / Local / Mobile
Google+
http://mashable.com/2012/03/09/social-media-demographics/
90M Unique Visitors
29% Female - 71% Male
61% Age 35 and over
43.82% are single
www.Google.com/PlacesforBusiness
www.Google.com/+/Business/
Online Mastery – Social / Local / Mobile
Local
https://foursquare.com/business/merchants
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
Mobile Marketing
Devices
E-Readers
Smartbooks and Tablet PCs
Portable Entertainment Players
GPS and Navigation Devices
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
Online Mastery – Social / Local / Mobile
Types of Mobile Marketing
SMS – Short Message Service
MMS – Multi-media Message Service
Mobile Applications
Bluetooth Wireless Proximity Based
Location-Based
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
Online Mastery – Social / Local / Mobile
Types of Mobile Marketing
QR Codes
Pay-Per-Call
Voice Marketing
Mobile Banner Ads
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
Online Mastery – Social / Local / Mobile
Social / Local / Mobile
Set Your Positioning
Who are you?
What do you do?
Why does it matter?
Why are you better?
Online Mastery – Social / Local / Mobile
Social / Local / Mobile
Set Your Positioning
Identify Your Target Audience
Create Personas for Your Customers
Determine Which Social Networks Are Best For Your Business
Online Mastery – Social / Local / Mobile
Social Media Best Practices
Be Respectful
Treat networks separately
Customize your message
Update and promote accordingly
Help and promote others
Online Mastery – Social / Local / Mobile
Social Media Best Practices
Repurpose content
Add personal notes and pictures
Don't ignore your audience
Don't leave accounts unattended
Keep calm when responding to something negative
Online Mastery – Social / Local / Mobile
Social Media Tools & Resources
Buffer
Hootsuite
Tweetdeck
Seesmic
SocialMediaExaminer.com
Online Mastery – Social / Local / Mobile
Measuring & Tracking Successes
Success Depends on Your Goals
Followers
Likes
Mentions
Reach
Retweets
Pins
Shares
Website Traffic
Website Engagement
Sales
Online Mastery – Social / Local / Mobile
Measuring & Tracking Successes
Google Analytics
SEO Book / SEOMoz
Raven
Online Mastery – Social / Local / Mobile
Questions?
Online Mastery – Social / Local / Mobile
Connect With Ken
Phone - 512-651-2963
Email – [email protected]
Website – WeMakeMarketingEasy.com
Facebook – Facebook.com/IPGSearchMarketing
Twitter – Twitter.com/kenpartain
LinkedIn – Linkedin.com/in/kenpartain
Google+ - http://EZ.com/IPGGooglePlus
Connect With the SBDC
314 E Highland Mall BlvdSuite 304Austin, TX 78752
Phone – 512-610-0996
Website – AustinSmallBusinessAnswers.com
Facebook - Facebook.com/TXStateSBDC
Twitter - Twitter.com/#!/txstatesbdc
YouTube - Youtube.com/user/TxStateSBDC
