2. Opportunity: Your Mobile Audience Is Growing 60+ Million US
cell phone subscribers actively visit web sites via search. 50% of
consumers (equates to ~120 million) say they want an Internet-ready
phone on the next upgrade.
3.
Desktop-style interface
Layout and navigation not usable
Flash doesnt render
The problem: the web is not mobile-ready
4. Social Media: A Mobile Activity
Your marketing team builds relationships with your audience on
social media sites but points friends and followers to your PC web
site
5.
The majority of email recipients may read email on their mobile
phone.
If readers click through its another desktop design...
Mobile Friendly Email Landing Pages
6. Businesses Are Looking For Solutions
What Are The Options?
Generate a WAP site
Publish once for all phones use only text and small images (if
any)
Dont change anything
Full HTML Mobile Browsers will render the existing site
Design for the mobile user across device platforms
Develop an advanced web design process to publish multiple
sites intended for various phone types
7. WAP By contrast to the desktop web site, WAP is not
acceptable.
8. Full HTML Mobile Browser Cant read or navigate Full sized
images bog down pages Broken Flash Advertisers receiving poor
value
9. We are seeing an increasing number of publishers create
unique mobile experiences and they are seeing much higher
engagement rates than on their HTML sites. we're finding that the
experience we're able to provide in the browser is similar to the
experience in an app."
10. Best in Class Distribution Auto-Optimized For All Phones
Design for Mobile
A design, production and hosting solution for automated,
customizable and optimized mobile web apps
Easiest mobile design tools on the market
Auto detection for old and new phones
Optimal image and navigation generation
Advanced designer capabilities
iPhone application publisher
11.
12. Easy as editing a document
Simple administrative content editor for business users
Advanced design capability for professional creatives
13. Everywhere Pages Options
14. Digital Hub for Mobile Audiences: Product Promotion Lead
Capture Social Media CRM
Traffic sources
Mobile redirect
Mobile search
Social media
SMS links
Email links
Consumer sites
15.
16.
17.
18.
19.
20. iPhone Apps
Leveraging the Apple app store distribution channel and unique
device capabilities
21. Text Message Marketing Tools Instant access to our carrier
certified short code (77950) Mobile Tags for setting up text
responses to your marketing programs. Easy, cost-effective customer
contact through SMS text message Capture leads and provide
information, specials and coupons. Mobile Marketing Association
(MMA) compliant opt-in messaging system.
22.
23.
Text Harley to 99771 to find out how you can get your new bike
today!
Text Harley to 99771 to find out how you can get your new bike
today!
SMS Links
24.
25. Analytics Track campaign stats, mobile web activity,
users
26. Design for Mobile Marketing Features Mobile Page Design
Tools RSS, Blog & Twitter Feed Mobile Pages Mobile Location
Pages w/Smart Map Click to Call Modifiable CSS Layouts & HTML
Domain Masking (your domain) & PC Redirect Text Message
Response System with our own leased shortcode Text Opt-in &
Lead Registration with Customizable Form Fields Label Contacts,
Filter Contacts, Import & Export Contacts Send Messages to
Contacts via Text, Twitter and Facebook API Key Programmatic access
to text and contact system Add-on: iPhone Application Publisher
Add-on: Enterprise Module For Agencies, Design Shops, Enterprises
& Franchises
