Upload
gregory-ciotti
View
2.719
Download
0
Embed Size (px)
DESCRIPTION
http://sparringmind.com - An overview of link building for bloggers, with a few simple tactics.
Citation preview
Link Buildingfor Bloggers
By: Gregory CiottiSparringMind.com
3 Ways to Target
Keywords• Before you start link building,
your blog should have these 3 keyword ‘targets’.
1.) Homepage Phrase
• Your homepage phrase (“main phrase”) is what keyword the
main page of your blog is targeting (ie, www.example.com)
Tips• Your homepage phrase should be
the most difficult keyword you target.
• If your blog is about ‘blues music’, go for something like “blues music
blog” or even “blues music”.• When guest posting from authority
sites, link to your homepage with this keyword
2.) Resource Phrase(s)
• Your blog should target slightly less difficult keywords (“body
phrases”) on what are known as resource pages. Example in next
slide.
Example:
Tips• Your resource pages should be
about the large topics that your blog covers, or the largest aspects
of your brand.• If your blog is a ‘paleo diet’ blog,
one of your resource pages could be about “paleo diet recipes”, and
would target that keyword.• These resource pages should be
linked to from your homepage.
3.) Blog Post Phrases
• These keywords are what your specific blog posts target (“long
tail keywords”). Ex: Any post that is trying to rank for a search term.
Tips• Blog posts should usually be targeting smaller, less competitive key phrases, since you’ll be posting
more often.• If you are creating a large resource
or using an infographic, it’s okay to go for bigger phrases (as those
posts tend to draw a lot of links).• It’s good to link “deep” into your
site to these posts from other sites.
5 Ways to Build Links• Link-building usually comes in the
form of purposeful link building and “attracting” links via content.
• Here are easy 5 ways to do this.
1.) Guest Post for Others
• Guest posting is talked about a lot, but it’s an amazing link-
building strategy. The key is to link deep into your articles (not
just your homepage)
2.) Interview Influencers• Influential people in your niche
have a lot more clout than you.• If you interview them, they will
often link to the post & attract other links
3.) Create Widgets
• Creating on-site widgets (such as WordPress plugins) can be really useful for getting backlinks. You
can also create things like badges for people to embed on their site.
4.) Massive Round-Ups• Compiling a huge round-up on a
specific topic (like the Entrepreneur’s Handbook) will
attract interest from the community, who presumably are
your target audience.
5.) Crowdsource /
Ego Bait• A crowdsourced/ego-bait post is
creating an article featuring the opinions of multiple influencers.
Either get short quotes from them, or short statements & put
them all in one post.
On Contextual Linking
• Contextual linking (linking to places on your site with the
exact keyphrase) should only be done from authority sites, and shouldn’t be over-utilized. Link
contextually sparingly.
3 Great Link Building Blogs
• SEOmoz.org• LinkBuildr.com
• PointBlankSEO.com
SparringMind.com
• Thanks for reading! If you have any additional tips on link
building for bloggers, be sure to leave a comment!