Link Building for Bloggers

Justin BriggsHead of SEO & Social, Big Fish

Link Building for Bloggers(and those who use Wordpress)

Justin BriggsHead of SEO & Social, Big Fish

Justin BriggsHead of SEO & Social Media

@JustinRBriggs

JustinBriggs.org

Getting Up to Speed

What Is SEO?

Click Distribution Studies

SEO Basics

Source: http://www.seomoz.org/beginners-guide-to-seo

Wordpress SEO 101

"a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of SEO and is the first big step anyone can take towards creating a popular online business”

-Matt Cutts, Googlehttp://www.mattcutts.com/blog/seo-for-bloggers/

Wordcamp 2011• http://bit.ly/wordcamp2011

Yoast’s Guide to Wordpress SEO• http://yoast.com/articles/wordpress-

seo/

Yoast’s Wordpress SEO Plugin• http://yoast.com/wordpress/seo/

9 Ways to Build Links as a Blogger

#1 Content Exposure

http://www.outbrain.com/

StumbleUpon posted content to their Facebook and Twitter

#2 Guest Blog

Just a Stanford blog with guest posts…

There is no contact information.Fail.

This will give you their email.

#3 Reverse Image Search

http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building

#4 Theme & Plugin Links

#6 Asset & Exclusive

#7 Blogging Contest

Blogging Contest1. Make easy to enter (no link requirement).2. Gave them email address.3. They emailed in their post.4. Reply with link request.

Hi <Their Name>

Thanks for your entry. I will pass it on to the judges.

Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest?

This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>.

Thanks!<Your Name>

85% placed the link!

I tested multiple templates. This one won.

#8 Contact Exporter

#9 Infographics

http://outspokenmedia.com/seo/content-based-outreach-for-link-building/http://www.seomoz.org/blog/how-to-build-links-with-infographics

Real Cases Studies of Link Building

Make It a Sure Thing

http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the

Temporal Events For Causes

Get Community Buy In

Also built relationship with geek and feminist writers. Asked if they’d help spread the word.

(Send outreach emails.)

Support The Cause(Formally and Informally)

Acquired more links for GGC than Big Fish

Create Serendipity

How Bruce Campbell got me links.

Take Your Content Offline

Thanks!Questions?