@JustinRBriggs

The problem with link building

It’s not about the links.

@JustinRBriggs

@JustinRBriggs

Searches  content  behind  links!  

Page  with    outbound  links  

@JustinRBriggs

Searches  the  content  behind  the  links  

@JustinRBriggs

Nega%ve  ROI  to  start  

@JustinRBriggs

A  long  payback  

@JustinRBriggs

More  immediate  posi%ve  ROI  

@JustinRBriggs

Low  upfront  cost  

@JustinRBriggs

Content  wins  long  term  

@JustinRBriggs

@JustinRBriggs

Value  decays  over  %me  

@JustinRBriggs

Content  wins  earlier  

@JustinRBriggs

@JustinRBriggs

Sharp  drop  in  value  

@JustinRBriggs

Content  wins  big  long-­‐term  

@JustinRBriggs

Paid  link  ROI  goes  to  crap  

@JustinRBriggs

Take  a  closer  look  

@JustinRBriggs

Paid  s%ll  exceeds  content  

@JustinRBriggs

Cost  s%ll  lower  

@JustinRBriggs

Not  a  “bad”  investment  

@JustinRBriggs

@JustinRBriggs

Rapid  growth  early  

@JustinRBriggs

Investment  hits  posi%ve  ROI  earlier  

@JustinRBriggs

Content  tac%cs  survive  

@JustinRBriggs

@JustinRBriggs http://gephi.org/

@JustinRBriggs

@JustinRBriggs

@JustinRBriggs

Most pages on site

Doesn’t really share anchors with rest of site

What Is This?

@JustinRBriggs

They acquired a pre-owned domain and 301

redirected to a subpage.

@JustinRBriggs