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Launching New Mobile Technologies, Products and Apps to the Blogosphere. A presentation by Dan Gerstenfeld from Interteam Content Services and Boaz Babai from ARPU~UP given at Contech 2010 event
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Launching New Mobile Technologies, Products and Apps to the Blogosphere
Dan GerstenfeldInterteam Content Services
Boaz Babai ARPU~UP
Maximum exposure to targeted audience for minimal investment
• Just as R&D requires systematic strategy, also the launch process should be carefully planned
• An affective way to create a buzz is the craft an online marketing campaign
• For start-ups, with limited resources, digital news release offers a great opportunity to spread the word out.
Tools used by journalists for reportingSource: Middleberg /SNCR
First the bloggers publish…
and then the media follows
Media Impact
Clicks Impact
What does it take ?
• Ready to launch product• Building a successful story• Tailored massages for target audience• Optimization• Incorporating video and visuals• Distribution to leading bloggers• Social media promotion• Monitoring, analysis and road map creation
Several successes stories from the mobile industry
Contact Info
Dan Gerstenfeld
Interteam Content [email protected]
+972-52-3745989
Boaz [email protected]
+972-54-5700157
