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BRANDS ON BLOGGERS
BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM
JENNY LAUCKSHEKNOWS MEDIA &THREE KID CIRCUS
MARY BETH BRAULT
EVERYDAY GOOD THINKING
@hamiltonbeachmb
HOLLY HAMANN
TAPINFLUENCE
@HollyHamann
STEPHANIE WIERWILLE
THE RICHARDS GROUP
@swierwil
BRANDS ON BLOGGERS
BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM
MARY BETH BRAULT
EVERYDAY GOOD THINKING
@hamiltonbeachmb
WHAT HAMILTON BEACH LOOKS FOR
• First and foremost, does your blog match our voice and tone and consumer base?
• Authenticity• Grammar and writing style• Photography/Video quality• Recipe/Food accuracy
@hamiltonbeachmb
@hamiltonbeach
OPPORTUNITIES WITH HAMILTON BEACH BRANDS, INC
• Hamilton Beach - Everyday Good Thinking
• Wolf Gourmet - Food Notes
• Jamba Juice - JambaAppliances
@hamiltonbeachmb
@hamiltonbeach
BRANDS ON BLOGGERS
BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM
HOLLY HAMANN
TAPINFLUENCE
@HollyHamann
WHY NOW IS A GREAT TIME TO BE AN INFLUENCER
WHAT DO MARKETERS LOOK/PAY FOR?(IT’S NOT ALL ABOUT REACH)
• Content relevance and quality• Post frequency• Ratio of sponsored content• Audience data• Audience engagement• Demographics• Platform expertise (i.e. Vine, Instagram,
Pinterest)• Cross-platform relevance • Professionalism and responsiveness• Rate• Reach
BRANDS ON BLOGGERS
BUILDING YOUR BUSINESS SESSION // 2:45-4:00PM
STEPHANIE WIERWILLE
THE RICHARDS GROUP
@swierwil
WE ARE A DALLAS-BASED ADVERTISING AGENCY
THAT WORKS WITHHUNDREDS OF GLOBALAND NATIONAL BRANDS
SPONSORED ARTICLESORIGINAL VIDEO AND PHOTOGRAPHY
SOCIAL MEDIA CAMPAIGNSFEATURED CONTENT