Klout and Online InfluenceMegan Berry

Marketing Manager, Klout@meganberry / @Klout

What is Influence?

It’s not a popularity contest

It’s not about followers

in•flu•ence: the ability to drive action

It’s not new

Why Do You Care?1.Measure Your Own Success

2.Understand Your Network

3.Know Who To Connect To

How is influence measured?

Network

Social Actions

Clicks Conversations ListsMessages

What is Klout?

The Standard for Influence❝❞

1000+ API Partners

Influencer Perks

The Klout Score

0 100

20 (average)

Most InfluentialInactive

Score Components

True Reach Amplification Network

Sub-heading will take up two linesusually

For a service to succeed, it needs to attract those early adopters who can help propel a strong population

❝

❞- Louis Gray

Virgin America Perk

Klout Influencer Campaigns

1. Targeting

2. Invitation 3. Engagement

4. Amplification

Meritocracy based on the quality of

your content

Thanks! Any Questions?

Would love to hear from you@meganberry

megan@klout.com