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Garth Holsinger (Klout) slides for iStrategy london 2012
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The New Influencer
Wednesday, May 23, 2012
Wednesday, May 23, 2012
Wednesday, May 23, 2012
Easy Prediction
Wednesday, May 23, 2012
Wednesday, May 23, 2012
The New Influencer: Virgin America and Travel Influencers
Wednesday, May 23, 2012
Wednesday, May 23, 2012
Wednesday, May 23, 2012
What Brands Can Do Right Now to Leverage Influencers?
1. Hire a community manager - get intimate2. Tap existing brand communities - identify influencers3. Understand the tools: Klout, Trender, Social Flow...4. Build influencer visualisations - celebrate your advocates5. Engage and reward - add an influence layer to all existing marketing efforts: content, events, promotions, CRM, loyalty...
Wednesday, May 23, 2012
Build Visualisations: Conan
Wednesday, May 23, 2012
Five Tactics That Are Not Widely Used
1. Engage on twitter during ANY campaign launch2. Empower influencers/ advocates to share3. Simple recognition is powerful4. Support influencer lists5. Have at least one in-house developer6. Build everything with sharing in mind
Best Brand Example: Red Bull
Wednesday, May 23, 2012