WELCOME Business of APIs Conference 2011

New York City

on Platform and API

Numbers: The Klout API

6 Billion Calls

1100 MADS

5 Calls

The BD Mission

Keep it Sexy

Make Consumers Care

Lock-in Strategic Relationships

Help With Monetization

WWJD

Klout Perks

Some Partners Building with Klout

about.me (AOL)

Radian6 (Salesforce.com)

VenueMachine

Segmenting API Customers

Brand Impressions Consumers Care

In front of C-Level Cannibalization Spam. Ugh.

Bra

nd V

alue

B

rand Value

B2C B2B

Platform Control

Klout

People

Policy

Pricing

Product

Policy: Terms of Service

Klout

People

Policy

Pricing

Product

•  Branding •  Allowable Use •  Exclusivity

Pricing: Tariffs on B2B

Klout

People

Policy

Pricing

Product

•  Tiered Pricing •  Split APIs •  Limited Flex

People: Incentivize B2C

Klout

People

Policy

Pricing

Product

•  Showcase •  Loose Limits •  Joint

Marketing

Product: True Platform

Klout

People

Policy

Pricing

Product

•  Scoring API •  Klout OAuth •  Perks API

matt thomson | vp, platform | @daddymention

WELCOME Business of APIs Conference 2011

New York City