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Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence. Discussion covered: • Understand Influence • True Reach • Amplification • Network Effect • Earning Perks • Importance to Brands • How Few Influence the Many • Identifying Influencers • Targeted Campaigns • Brands using Klout
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What is Klout? Measuring Social Influence
Marcus Nelson | Director of Social Media
Our mission is to help everyone understand and leverage their influence
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.
True Reach Amplification Network Impact
Your True Reach is the number of people you influence. We filter out spam and bots and focus on the people who are acting on your content. When you post a message, these people tend to respond or share it.
Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score.
Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.
THANK YOU @marcusnelson | fb.me/marcusnelson | [email protected]
