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Introduction toSocial Media for B2B
By Brittany Thompson (Fall 2011)
According to Spain’s Internet Marketing and Business Solutions:
Social Media “is not a fad.
It’s a fundamentalchange in the way we
communicate.”
Social Revolution: Social Networking Surpasses Email
Source: Comscore, June 2011
Social Users
Email Users
2007 2008 2009 2010 2011
1.1 billionsocial users
2010
2011
Web Usage (minutes)
4 hoursper month
Rest of the Web
Social Revolution: The Web is Shrinking
Sources: Ben Elowitz, Wetpaint / comScore
Social Revolution: Facebook Eats the WebP
erc
en
t o
f O
nlin
e U
sag
e
Sources: Nielsen Wire, January, 2011. Morgan Stanley Internet Mobile Report, December 2009
Top Internet Uses
20062007
2008 20092010
22%internet time is social
Search
2011
How can you successfully engage an audience on social networks?
Connect. Interact. Reward.
Branding & Awareness
• Brand yourself as an expert or authority• Generate “hype” or “buzz” – build excitement & energy• Sharing of information can be taken to a new interactive level• Information can be shared across company websites, YouTube, Facebook,
Twitter, LinkedIn, region-specific social networks and more• Contests, polls, prizes, discussions encourage interaction, sharing, interest
http://www.ddwilliamson.com/enter-to-win
Facebook mobile users are 2X more active than desktop users.
- facebook.com
81minutes
per day
Social Revolution: Mobile Apps Used More than Web Browsers
Source: comScore, Alexa, Flurry Analytics
Mob
ile A
pps
Bro
wse
r
Social Media Visitors stay longer and visit more pages!
It’s about connecting(not just contacting)
Bigger Picture…
The conversation is happening, whether you’re part of it or not.
Join the conversation.