Google Analytics

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Presentation to Northbrook Chamber of Commerce 2/21/2012


  • 1. Gwyneth Stupar Web Services and Reference Librarian Northbrook Public Library gstupar@northbrook.info847.272.6224

2. Why Google Analytics is Powerful: Questions it Answers

  • How many people are using mobile devices?
  • Are my outside advertisements and email campaigns working?
  • How many people visit the site directly, through a search engine, or through another site? Should I advertise on this other site?
  • Where do people land before clicking on Contact Us?

3. After the Class: Where Do I Go For More Help?

  • Googles Conversion University November 19-21 st , Courtyard Marriott -Mag Mile
  • Free Google Analytics IQ Lessons Online
  • one-month access $25.00
  • Google Analytics YouTube Channel:
  • RUGA:Really Understanding Google Analytics:

4. Most Important: The Gear Shift Icon Create a New Account, Build Preferences. 5. Set Up Google Analytics 6. Get the Code: UA-9617984-1 7. Standard Dashboard 8. Northbrook-Centric Dashboard Actionable Data For Your Business 9. 10. 11. Bounce Rate Made Easy: Low Bounce Rate: Desirable High Bounce Rate: Not as Desirable100% Bounce: 100% of people came to that page and ran away. 40% Bounce: People stayed, looked at content and left (blogs are a good example). 12. Advanced Segments, Date Comparison and Annotations 13. Under Technology Choose Network to see ifthe traffic is really all of your peoplein the building 14. Events:Leaving your website to go to visit a link 15. Goals:A Quick Way To Track Progress

  • URL Destination Goal (paper campaigns)
  • Time on Site Goal
  • Pages/Visit Goal
  • Event Goal

16. Funnel Visualization How many people visit our blog before going to the eResource page? Maybe they just wanted eResources to begin with? 17. Visitor Flow(Under Audience) 18. Tracking campaigns using tagged URLs

  • If your ad is being displayed on someone elses website, it is a good idea to tag the link that you give them with the ad.Then, you will be able to track how many people who clicked on that advertisement went back to your website. For example, on, whenever you do a search for a Jillian Michaels video, there is an advertisement on the right-hand side:

19. The URL that Jillian gave YouTube:

  • promo=4367C87A-59D6-409E-AD3A-00826EB1F72E & np=1 & gclid=CPfz2rv2rK4CFVGFQAodhkxdTA
  • These tags makeit possible to track whether their ad came from Youtube,a banner across a magazine website, an email that was sent out, etc.

Ideas: links in emails, links on YouTube descriptions, links on other websites 20. Sharing: In the old Google Analytics, you could export as a PDF and schedule frequent reports.Google is currently working to re-implement these useful features. 21. THANK YOU