Google Analytics 101: 5 Reports To Get You Started

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Introduction to Google Analytics and 5 Essential Reports to Get You Started!

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<ul><li><p>ad:tech SG 2009 - Measuring For Success</p><p>Measuring For Success</p><p>Jereme Wong</p><p>Chief Operating Officer, clickTRUE Pte Ltd</p><p>Introduction to Google Analytics and 5 Reports to Get You Started</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>About clickTRUE clickTRUE Pte Ltd, subsidiary of SPH Magazines, is a Pay Per </p><p>Performance online marketing company with Search and Social Media Marketing at its core.</p><p> We offer both Technology and Online Marketing services to help build our clients brands online.</p><p>3</p><p>We are the people who founded Hardware Zone and we </p><p>understand the complexity of building and growing an online </p><p>brand like no one else.</p><p>http://www.clicktrue.biz</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Key Themes 1.Introduction</p><p>Web Analytics</p><p> 2.Google AnalyticsOverview and FeaturesHow Google Analytics Works</p><p> 3.Measuring for SuccessSite Bounce RateSite Content PopularityFinding your High-Value Landing PagesTop Referring Sites Top Key Phrases from Search Engines</p><p> 4.Get Started!</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Importance of Web Analytics Where are these people coming from? How are they finding your site? How are they interacting with your site?</p><p>Web Analytics is the study of the behaviour of your sites visitors. Measure your marketing efforts Optimizing your websites performance Make informed site design and content decisions</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Typical Decisions With Analytics</p><p>Observation Action</p><p>Blog visitors show different behavioural patterns from potential customers</p><p>Segment these visitors to view the difference</p><p>Goal conversions are higher for foreign language visitors than for those with US-English</p><p>Investigate the potential for conducting business in additional languages</p><p>Internal site search is being actively used by 70% of visitors. However, conversion are lower for this segment.</p><p>Investigate the quality of site search results.</p><p>Forum visitors are driving goal conversions (PDF downloads), but it is paid-search visitors who are driving transactions.</p><p>Acquire more forum visitors to drive branding, reach, and goal conversions. Acquire more paid-search visitors to provide further revenue growth.</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Web Analytics Technologies Server log file analysis: involves the reading of log files on a server in </p><p>order to collect analytics data Page tagging: involves the placement of code on a page in order to </p><p>track analytics data</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Web Analytics SolutionsAnalytic solutions can be provided both as Software as a Service (SaaS) and as a licensed software. </p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Web Analytics SolutionsAnalytic solutions can be provided both as Software as a Service (SaaS) and as a licensed software. </p><p>Web analytics are just tools. There is still a need for report analysis.</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Google AnalyticsOverview and Features</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Providing Answers to Difficult Questions</p><p>Where do I lose visitors to my site?</p><p>How can I get morequality traffic?</p><p>Which marketing initiativesare the most effective?</p><p>Where are my sales coming from?</p><p>What do people do while on my site?</p><p>What keywords do peopleuse to find my site?</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Google Analytics Google Analytics is a free, web analytics tool hosted by Google. Developed fromUrchin Software Corp's analytics system -- </p><p>Urchin on Demand Google Analytics is implemented by including what is known as a </p><p>"page tag, referred to as the Google Analytics Tracking Code (GATC)</p><p> Works only with websites which have a fully qualified domain name</p><p>How the GATC looks like</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>How Google Analytics Works</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Access to Rich Reports Visitors</p><p> Visitor information such as loyalty, language, and location</p><p> Traffic Sources Natural and paid sources of traffic; </p><p>includes AdWords reports</p><p> Content Pages viewed</p><p> Goals Conversion rates and goal paths</p><p> Ecommerce (if enabled) Commerce tracking, visitor loyalty, </p><p>revenue sources, and product-specific information</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Measuring For Success5 Essential Reports to Get You Started</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Bounce Rate Defined as: The percentage of website visitors who see just one page on your site, or </p><p>stayed on the site for a small amount of time (usually five seconds or less). Use this metric to measure visit quality. High bounce rate indicates that site entrance pages aren't relevant to your </p><p>visitors. </p><p>Visitors &gt;Visitor Trending &gt; Bounce Rate</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Bounce Rate Defined as: The percentage of website visitors who see just one page on your site, or </p><p>stayed on the site for a small amount of time (usually five seconds or less). Use this metric to measure visit quality. High bounce rate indicates that site entrance pages aren't relevant to your </p><p>visitors. </p><p>Visitors &gt;Visitor Trending &gt; Bounce RateTip: If you are running paid search campaign, bounce rate at the page level is a quick way to gauge effectiveness of the ad campaign.</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Site Content Popularity Are visitors looking at the content that you'd expect them to look at? Top Content report is a good place to start testing.</p><p>Content &gt; Top Content</p><p> Page Views: This is the total number of page views for the specified date range.</p><p> Unique Page Views: This is the number of page views out of the total coming from new visitors to the site.</p><p> Time on Page: This is the average time the user spent looking at the page.</p><p> Bounce Rate:This is the percentage of people who see just one page and left.</p><p> % Exit: This is the percentage of users who exit the site after viewing the page.</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Site Content Popularity Are visitors looking at the content that you'd expect them to look at? Top Content report is a good place to start testing.</p><p>Content &gt; Top Content</p><p> Page Views: This is the total number of page views for the specified date range.</p><p> Unique Page Views: This is the number of page views out of the total coming from new visitors to the site.</p><p> Time on Page: This is the average time the user spent looking at the page.</p><p> Bounce Rate:This is the percentage of people who see just one page and left.</p><p> % Exit: This is the percentage of users who exit the site after viewing the page.</p><p>Tip: 90% of website owners are always spending most of their time in perfecting the home page. In reality around half or less of the site traffic sees the home page. Do you know what this number is for you? </p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Content &gt;Top Landing Pages (Comparison Chart)</p><p>Finding Your High-Value Landing Pages Landing pages are key pages to optimize because they are your visitors' first </p><p>(and often last) impression of your website. Top Landing Pages report shows a list of top landing pages ordered by the </p><p>number of entrances on the left. </p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Content &gt;Top Landing Pages (Comparison Chart)</p><p>Finding Your High-Value Landing Pages Landing pages are key pages to optimize because they are your visitors' first </p><p>(and often last) impression of your website. Top Landing Pages report shows a list of top landing pages ordered by the </p><p>number of entrances on the left. </p><p>Tip: Pages with a high number of Entrances and a high bounce rate (red bar) are good candidates for optimization. </p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Top Referring Sites Quick snapshot of your most valuable and effective links. Top Referring Sites report indicate websites that sends visitors to your site.</p><p>Traffic Sources &gt; Referring Sites</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Top Referring Sites Quick snapshot of your most valuable and effective links. Top Referring Sites report indicate websites that sends visitors to your site.</p><p>Traffic Sources &gt; Referring SitesTip: Do a drill down to Referral Path in order to understand which exact links are giving you quality visitors or conversions.</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Top Key Phrases from Search Engines Understanding what people are actually searching for versus what you think </p><p>they are searching for. From Keywords report, you can also infer Content Engagement using Pages/Visit </p><p>and Avg. Time on Site.</p><p>Traffic Sources &gt; Keywords</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Top Key Phrases from Search Engines Understanding what people are actually searching for versus what you think </p><p>they are searching for. From Keywords report, you can also infer Content Engagement using Pages/Visit </p><p>and Avg. Time on Site.</p><p>Traffic Sources &gt; KeywordsTraffic Sources &gt; Keywords (Goal Conversion/ Comparison)</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Top Key Phrases from Search Engines Understanding what people are actually searching for versus what you think </p><p>they are searching for. From Keywords report, you can also infer Content Engagement using Pages/Visit </p><p>and Avg. Time on Site.</p><p>Traffic Sources &gt; KeywordsTraffic Sources &gt; Keywords (Goal Conversion/ Comparison)</p><p>Tip: Use Googles Search-based Keyword Toolto find keywords not currently in your marketing campaign. </p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG - Measuring For Success</p><p>Get Started! Web Analytics is a MUST. Try Google Analytics, its free and easy to setup. Learn how to interpret your data. Set your GOALS. Start testing.</p><p>Follow me on Twitter:@jeremewongor @clickTRUE</p><p>e: jereme@clicktrue.biz | w: www.clicktrue.biz</p><p>Measure it, Better it.</p><p>Monday, June 15, 2009</p></li><li><p>ad:tech SG 2009 - Measuring For Success</p><p>Thank you.</p><p>www.clicktrue.biz</p><p>@jeremewong@clicktrue</p><p>Monday, June 15, 2009</p></li></ul>

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