Internet Hints & Tips

Google Analytics 101Presented by:

Barry Baker, Director of Professional ServicesV Krishna Lakkineni, Online Marketing Manager

Google Analytics

• Purpose

• Like Comscore for individual web sites

• Primary Tool: the Analytics Dashboard

How to Access Google Analytics

URL: www.Google.com/analytics

How to Access the Dashboard

The Dashboard

The Dashboard

Advanced Segments - Criteria

Advanced Segments - Report

The DashboardSite Usage

The DashboardSite Usage

The DashboardSite Usage

Map Overlay

Map Overlay – Country Detail

Traffic Sources

Traffic Sources

Goals

Goals

Goals - Overview

Goals – Conversion Funnel

Internet Hints & Tips

Google Analytics 101Presented by:

Barry Baker, Director of Professional ServicesV Krishna Lakkineni, Online Marketing Manager