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findability is as important as
content
jenny benevento@jennybento
[email protected] Stewart DAM 2011,
Chicago
librarian&
taxonomist
previously:
The Associated Press
public, academic &
special libraries
Sears.com &
Kmart.com
content metadata vs.
file metadata
50%+ site purchases are made by consumers who will never use a search
box (i.e. they browse our taxo).
That means hundreds of millions of dollars.
I don’t need to justify our department as vital to my company, because it’s how
we get millions of dollars.
The CEO of a Fortune 50 company knows & cares about the words metadata & taxonomy because it makes money.
The defense “this will sell more things” wins most arguments.
Good metadata & taxo will always sell more things.
Findability is as important as content.
What’s important to the people who run
your institution?
notoriety?
content reuse?
getting info out?
selling things?
R&D?
There’s no reason to keep an asset if no one’s going to ever find it again
are sometimes opposites
Safety&
user friendliness
does your business unnecessarily buy new scotch
tape?
You keep assets safe so people can find them.
Unfindabilty makes content useless.
Find the driving motivation of your org & its reasons for archiving assets.
Show how people finding & using things in your DAM accomplishes that
motivation.
Balance asset security with asset usability.
jenny benevento@jennybento
jennyjenny.org
presentation available at
jennyjenny.org &
Slideshare in a few hours