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Connecting with your audience is objective number one for any website. Findability—the discipline of helping users discover the content they seek—not only helps businesses get their message out, but it improves the user experience, too. The secret to attaining findability bliss, both with search engines and beyond, lies in the wisdom of web standards.
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An Event Apart Boston, MA June 23, 2009
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delicious.com/tag/findabilitybliss
@aarron
Findability
simple goals3
find your site
find stuff in your site
rediscover your site
Beyond SEO
Findability is not ...
Findability is ...
web standardsgreat content +
=
findability blissweb standardsgreat content +
=
The Standards Connection
Semantic Markup: machine readable
Accessibility: legible to search engines
Progressively Enhance: remove barriers
Microformats: re-discoverable
Semantic Message
“Aboutness”
Position Keywords
<title>
<h1>
<h2>&
friends
<em>
<strong>&
<a ...>here</a>
title=“here”
alt=“here”
More Keyword Placement
Your URL
Logo file name
Naturally in your content (<= 7%)
Keyword Research
WWMD, bitches?
&
delicious.com
adwords.google.com/select/KeywordToolExternal
Find YourCompetitors
The Case Study
OpenSearch.org
OpenSearch.org
Bad Karma?
mezzoblue.com/archives/2008/05/05/image_replac/
apple.com
Portable Content is Re-discoverable
soupstudios.com/contact/
Do search engines recognize microformats?
Direct Your Traffic
Checking Your Work
Ranks.nl
Ranks.nl
Sensational-SEO.com/
Sensational-SEO.com/
Will I get a ranking boost from validating?
Findable Websites AreSuccessful Websites
Your Clients Demand It
Thanks
http://buildingfindablewebsites.com
BuildingFindableWebsites.com
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delicious.com/tag/findabilitybliss