Digital Media Presentation

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Digital MediaBryan SippelFriday, February 5, 2010

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Agenda

• CreateHow is digital media created?

• ObtainHow can you get it?

• StorageWhere do you put it? How do you organize it?

• PlayWhat do you play it on?

Create Obtain Storage Play

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Prerequisites

• Basic knowledge of how to use a computer• Internet, keyboard, and mouse• Home high speed Internet is ideal but not necessary

• Email address• Comfort with accessing and sending email

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Goals

• Know your optionsUnderstand what is out there, both free and fee content

• Key termsBe able to explain, for example, the terms “mp3” and “podcasts”

• Understand advantages and disadvantagesiTunes vs. Rhapsody/Zune/Winamp/Songbird, AAC vs. WMA


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Who am I?• Where I have lived: England (where I was

born), Oakville (outside of Toronto), Montreal, and Kingston

• Completed my BAH and MSc at Queen’s

• Work with university information systems: the computer systems that manage student data (e.g. course registration)

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• Getting married in September 2010

• Love technology

• Sports: Montreal Canadiens fan

50 years in 5 min

1960 - 1969Music: Hey Jude by The Beatles, Tossin’ and Turnin’ by Bobby

Lewis

Movies: Swiss Family Robinson (1960), The Sound of Music (1965), Butch Cassidy and the Sundance Kid (1969)

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Fig. 21. Electrohome Cascade 1 M console stereo (830346), what Mom and Dad listened to in the 1960s.(CSTM)

Fig. 22. Cool component stereo system, ca 1962: electronics by Leak (840799), speakers by Wharfedale (840800).(CSTM)

1970 - 1979Music: Saturday Night Fever by the Bee Gees, American Pie by

Don McLean

Movies: The Godfather (1970), Jaws (1975), Rocky (1976)

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Betamax (Beta) developed by Sony (1975)

Video Home System (VHS) The other half of the Betamax vs. VHS war

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1980 - 1989Music: Every Breath You Take by The Police, Jump by Van Halen

Movies: ET (1982), Top Gun (1986), Batman (1989)

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Fig. 29. Sony Walkman TPS-L2 (820114), 1980s. (CSTM)

World’s first commercially released CD player (1982)

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1990 - 1999Music: … But Seriously by Phil Collins, Jagged Little Pill by Alanis

Morissette

Movies: Home Alone (1990), Jurassic Park (1993), Forrest Gump (1994)

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Diamond RioSecond mp3 player (1998)

DVD developed and invented by Sony, Panasonic, and Samsung (1995)

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2000 - PresentMusic: Silver Side Up by Nickelback and Fearless by Taylor Swift

Movies: Spider-Man (2002), The Dark Knight (2008), Avatar (2009)

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Create

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http://computer.howstuffworks.com/mp34.htm


http://computer.howstuffworks.com/mp34.htm

Ripping a CD or DVD…

• Process of copying audio or video to a hard disk

15Create Obtain Storage Play

…other methods


• Private use of the person who makes the copy

• Music industry and levy on blank audio media

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The Law says…

http://en.wikipedia.org/wiki/Canadian_copyright_law#Music_RecordingsMichael Giest http://www.michaelgeist.ca/


http://en.wikipedia.org/wiki/Canadian_copyright_law#Music_Recordings

http://www.michaelgeist.ca/

Create your own video…

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… using most digital cameras.


Compression

• Requires an encoding scheme

• Quality typically decreases as compression increases

e.g. DVD video vs. YouTube video


Formats.mp3 MPEG-1 Audio Layer 3

a standard method of compressing digital audio

.m4a AAC Advanced Audio Coding

higher quality

.WMA Windows Media Audio (Windows Media Video)

Microsoft proprietary technology

.mpg MPEG (Motion Picture Experts Group)

a standard video compression format

.avi Audio Video Interleave

a video format originally created by Microsoft

.mov

Apple Quicktime multimedia format


But where does it actually go?

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• Digital media files will be stored in a folder on your computer



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Obtain

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AudiobookFREE: The Future of a Radical Price by Chris AndersonClick the link above to download the audiobook for free


Podcasts

• Digital media files released episodically

• Both video and audio formats

• Huge range of topics– TEDTalks, Laugh Out Loud from CBC

Radio, New Yorker: Fiction, The Moth Podcast


DRM

Digital Rights Management

• access control

• inhibits of digital content that were not desired or foreseen by the content provider

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http://en.wikipedia.org/wiki/Digital_rights_management


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iTunes

www.apple.ca/itunes


Step by Step Install of iTunes 9www.apple.ca/itunes

PC running Windows XPPlease note screenshots may be slightly different for other Windows versions (e.g. Vista or Windows 7) or

operating systems (e.g. Mac OS X)














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Store

Storage Types

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CD or DVD Hard Drive Flash Memory

Create Obtain Store Play

Capacity Songs CDs(12 songs/CD)

2 GB 500 songs 41

4 GB 1000 songs 83

8 GB 1750 songs* 145

16 GB 4000 songs 333

128 GB 40000 songs 3333

* Operating system

Compression allows…


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3-2-1 Backup Strategy

• Three copies

• Two different media (e.g. flash drive and hard disk)

• One copy offsite


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Play

Play your digital media…

• … on a computer (e.g. iTunes)

• … on a portable device (e.g. iPod or Zune)

• … on a home entertainment system (e.g. media centre: connect a computer to a TV)

46Create Obtain Store Play

Apple Products

Talks to you

Video camera

Surf the web

Send/receive email

View your media on your TV

www.apple.ca/ipod


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… lots of others

Microsoft Zune Sansa Media Players

http://www.zune.net/en-US/ http://www.sandisk.com/consumer-products/music-player/sansa-players


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Summary• Create digital media from your current media or

downloading content

• Store use software (e.g. iTunes) to manage and organize your digital media REMEMBER to backup your content

• Play digital media on your computer, portable device, and/or TV

Bryan Sippel [email protected]

Slides www.slideshare.com/bsippel

After today…• Facebook

Friday, March 5, 2010 9:30am – 11:30amLearn how to use Facebook to connect with friends, share pictures, messages, and create and join groups. The session will include step by step instructions on how to create and navigate a Facebook account. Each section of the Facebook website will be explored in detail. Attendees are welcome to bring your laptop to connect to the wireless Internet, not required.

• Drop-In Help

• Sign Up Help Sessions

– Today 1:30 – 3:00pm and Friday, February 19 12:00pm – 3:30pm

– Speak to staff at the front desk

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Technology

Digital Media Presentation