11 Quick Wins:Social Media for Business

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Choose the right Platform-  Type of content

-  Images Vs links-  Objectives

-  Awareness Vs Leads

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Know your Audience

-  Likes /dislikes-  Demographics-  Tailor content

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Update your Facebook Info-  Opening hours-  ALL contact details-  Address

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Optimize your Twitter Bio-  Website url-  Searchable Keywords-  Relevant #tags

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Create a LinkedIn Business Page-  Blog-  Share content-  Connect

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Social-proof yourEmail Campaigns

-  Ask/answer a question-  Drive traffic to social channels-  Start a conversation!

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Find some Influencers-  Tag influencers into posts-  Get your staff to share content-  Guest blog FISH&CHIP

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Analyze & Optimise-  Look at what works-  Who likes what?-  Do more of the good stuff!

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Email / Website Links-  Add links to your email signature-  Ensure icons link on website

- Remove them if unused-  Add your @Twitter to

business cards

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Start a Conversation

-  Take it offline; convert leads-  Reply to comments-  Like and share +ve reviews

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BOOST your Content-  Target users - LOTS of data!-  Generate Leads-  Reach 40,000,000+ in the UK

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@hairyhandshake#SSQLIVE

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