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I presented a keynote on Oman Sail's Digital Media channels at the Digital Media Symposium organized by The GCC Sports Journalism Federation at Omantel HQ in Muscat.
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Oman Sail LLCDigital Media SeminarPrepared by Bader al Hinai / 25th May 2011
ContentsDigital Media Seminar
1. Introduction to Digital Media2. Oman Background3. Oman Sail channels:
• Website• Facebook• Twitter• YouTube• Issuu
www.omansail.com
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• Is it New Media? Social Media? No.
• Main Social Media platforms worldwide:
• YouTube
• Blogger
• Foursquare
• Linked-In
Digital MediaIntroduction
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• Facebook inception
• Statistics worldwide: 683 581 920
• Top countries:
Digital MediaFacebook
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• 5 years old
• Statistics worldwide: About 200,000,000
• Top countries:
Digital MediaTwitter
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• 6 years old
• Statistics:
• About 300,000,000 users worldwide
• 700,000,000 playbacks in 2010
• 100,000,000 daily views on mobile
Digital MediaYouTube
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• Omanis who use computers: 53.8% of total population
• Facebook statistics of Oman [Socialbakers.com]
OmanOverview
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• Oman Sail has 5 digital channels online:
• Website
• YouTube
• Issuu
Oman SailRaising the bar
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• Omansail.com is ranked #1,886,926 in the world
• Visitors spend about 52 seconds on each page view
• A total of two minutes on the site during each visit
• Traffic rank of 2,559 among users in Oman
• Approximately 77% visitors from Oman
Oman SailWebsite
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• From 5,884 fans in Q4 2010 to 6,356 fans in Q1 2011
• New additions to Facebook in Q1:
• For the 1st time in the country we have introduced ‘Live Web-chat’ that enables our fans (including media people) to ask questions live via our Facebook page and get the answers in the live video interview.
• 5 languages (En, Ar, Fr, Sw, Cn) and more Arabic content to build on our local fans base.
• We started customizing content to target different nationalities (like interviews with Sidney Gavignet for the French market).
Oman SailFacebook
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• Q1 highlights:
• In 21st January we reached 6,000 fans.
• During Extreme Sailing Series Act 1 in Muscat, our Facebook page witnessed a rapid growth in fans number.
• The demographics show that 64% of our fans are males. However, female fan number is expected to increase after launching our Women Sailing Program.
• Statistics
Oman SailFacebook
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• From 829 in Q4 2010 to 1,183 followers in Q1 2011
• More followers from the local market (as Twitter is being adopted locally due to the political and social developments)
• About 85% of @OmanSail tweets happen between 8:00am and 12:pm (Peak time in Oman and US).
• The words ‘Oman’, ‘Muscat’, and ‘The Wave’ are the most frequently mentioned words in @OmanSail tweets.
Oman SailTwitter
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• 50,237 total views with 48,000 as target for Q1 2011
• Most viewers are located in Oman, USA, and UK. France, Germany, Spain, Canada and Australia come next.
• More non-sailing content have been uploaded to create more interest (education, pride, and fun videos).
• Top views were during Route du Rhum when Oman Air Majan had an accident.
Oman SailYouTube
Oman Sail LLC – Digital Media Seminar
www.omansail.com
• 2727 views in 2 years• 12 documents uploaded
Oman SailIssuu
Oman Sail LLC – Digital Media Seminar
QuestionsDigital Media Seminar
www.omansail.com
Oman Sail LLC – Digital Media Seminar
Shukran.Digital Media Seminar
www.omansail.com
Oman Sail LLC – Digital Media Seminar
