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Creative Content
Web & Mobile
Axis Bank
Click to watch – http://www.youtube.com/watch?v=dhoKrkYrNfY
Customer education AV Simple stick figure animation used imaginatively to explain the value proposition
Bacardi
Click to watchhttp://www.youtube.com/watch?v=fkH6CzJzlxI
Light-weight creative used to promote Bacardi nights at ClubsDistributed via Bluetooth
Hindustan Times
Click to watch – http://www.youtube.com/watch?v=9RIUUVASaKg
•Contest for Hindustan Times targeting Mumbai City•‘MunnaBhai & Circuit get rich with HT’ •Generated over 40,000 views in less than 3 weeks
Jagori
Click to watch – http://www.youtube.com/watch?v=IdhiSfdK6R0
Safe Delhi Campaign for a Delhi based NGO - Jagori2d Animation
Click to watchhttp://www.youtube.com/watch?v=IdhiSfdK6R0
DHL University Express
•A Bollywood based story to promote dedicated courier service targeted at students•‘Baap ki galti..Bete ne palti’ •Total views till date 21st April 2010 = 66805
Bharat Petroleum – MAK Lubricants
Click to watch –http://www.youtube.com/watch?v=NXy4FkeDE6o
Click to watch –http://www.youtube.com/watch?v=D9NOA-Nf_Is
3 viral films based on popular TV serials
NIIT
Click to watch – http://www.youtube.com/watch?v=qM8WzkXq8Us
‘Birthday gift for the Chairman? How about an NIITian?’
ASK TVC
Click to watch –http://www.youtube.com/watch?v=-Ccc3JXixnc
TV Commercial for a wealth management service
Muthoot TVC
Muthoot -Max ValueClick to watch
http://www.youtube.com/watch?v=pFY5VDW9jH8
http://www.youtube.com/watch?v=AQo7NJQKNdk
Muthoot -Lowest Interest Click to watch
Two TVCs using the animated mascot of the brand
Unity
Click to watchhttp://www.youtube.com/watch?v=OqlC-q5qhhM
Social service film written & directed by an independent film maker, Produced by the creative Team at Phonethics
Character Based Content(IP Owned by Phonethics)
Why Characters/Theme/Series
Characters provide –
• A customised pneumonic that represents content related to a particular category. • Personalized impact to an otherwise impersonal piece of content and allows the consumer to
build a long term relationship with it.
INDIA = Diversity = Multiple categories = Themes = Individually designed Characters
Total views = 75054
Click to watch-http://www.youtube.com/watch?v=eY67mZW69Pg
Miya Fekoo
Mia Fekoo is a romantic, in every sense of the word. His joie di viviere and colourful metaphors are a delight. Originally a student at a British university, he had to rush home to Lucknow, when the Bade Nawab passed away without notice.
Farmoo Jaan
Total views = 75054
Click to watch-http://www.youtube.com/watch?v=qDH7eK0wgcI
Farmoo Jaan
Total views = 64107
Click to watch-http://www.youtube.com/watch?v=d1UT_MWUAsQ
From childbirth to marriage, nothing is really complete without her raunchy moves and silly but effusive wishes. (Easily identifiable by anybody who has shelled out money to the groups of transvestites that land up on every auspicious occasion in India).First series - short funny greetings
Ms Madhuri
Ghana Chaudhary
Click to watch-http://www.youtube.com/watch?v=AoGvAZjJtCE
Total views =18599
Ghana Chaudhary
He's a jaat with a rustic take on city life, fan of old movies and killer punchlines
Bhakt Harvakt Total views =83051 Click to watch-
http://www.youtube.com/watch?v=wgEyaU2mPNQ Bhakt Harvakt
The Bruce Springsteen of Bhajans and aartis. Walk through any bylane, maidan or park during festival time and chances are you’ll find a singer much like ‘Bhakt Harvakt’ marshalling his rag tag orchestra and entertaining an entire crowd of believers. First series – Short greetings and staple bhajans
Bai Malaai
Desire for hire. The winner of the ‘Duty queen 2006’ contest her every move is full of oomph and style. Catch her move and shake as she uses her skills to kill...
Phonethics – IP products :Short films
– 25 min short film “Ctrl+Alt+Del”, featuring Actor Rahul Bose
– First film to premiereon mobile phones in India, (Reliance Communications23/12/06)
– Critical acclaim at International film festivals
– More to be done on a Commissioned basis
Phonethics – IP products :Short films
– 25 min short film “Ctrl+Alt+Del”, featuring Actor Rahul Bose
– First film to premiereon mobile phones in India, (Reliance Communications23/12/06)
– Critical acclaim at International film festivals
– More to be done on a Commissioned basis