NEWSROOM CREATIVEFUELING YOUR CONTENT CREATION

Consistently publishing great visual content is hard. Most projects are expensive and take weeks or even months to complete.

CHALLENGE

For some stories, doing less can be more impactful and shareable. Keeping it concise can help your brand be timely and relevant to the news from the day it breaks.

GOOD NEWS

You can take your time refining your evergreen content, but some stories won’t wait for 19 stakeholders to approve the copy. Rest easy knowing Column Five will be following trends, pulling the most recent research, generating ideas, and creating engaging content that’s delivered to your inbox.

NEWSROOM CREATIVE

OWNED

Optimized for your Email Marketing, Blog Publishing, and Social Channel Distribution

BRANDED MICRO-CONTENT:PRIMED FOR PUBLISHING

EARNED

Journalists and bloggers love shorter form graphics that supplement their own content

PAID

Quickly experiment with new approaches to native advertising in your media buying efforts

CREATIVE BRIEF

You help establish our creative ‘sandbox’ with your target audience profiles, objectives, narratives, topics, and ideas

HOW IT WORKS

EDITORIAL CALENDAR

We agree to a delivery schedule for all assets so you know when to expect the content to be publish-ready

RESEARCH & PRODUCTION

Using your brand standards, our creative team will leverage your ideas, find the stories worth telling, and produce the content

POLISH & POST

We will match delivery of your publish-ready content to your editorial calendar. You can even make changes or add polish with our platform, Visage

EXAMPLES

Want to learn how to tell effective stories with your data?Ask us about our ‘Data Viz 101’ workshops for your team

WE LOOK FORWARD TO PRODUCINGINSPIRING CONTENT TOGETHER