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Creative Content
WorkflowDiscussing a Paddy’s Day Plan with Irish Creatives
Generalised 17 March Hashtags
#PaddysDay
#StPatricksDay
#green
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Creative Purpose
This slide deck proposes tactics useful to promote a
location during the first 18 days of March.
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First: Develop a Baseline Brief.
Followers.
High water mark of favs.
Engagement.
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Survey:
Contextual Hashtags with Brands
Guinness or guiness
Trafalgar Square, Chicago, NYC
Rural Americana
Food truck, chipper, bakery
Irish Food
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Frame the Context1. You need to know what you’re going to shoot. Survey the
hashtag cluster beforehand.
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Diversity of Hashtags
#StPatricksDay
#friends
#Guinness
#weargreen
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#stpatricksday
Photo by barktees
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#stpatricksday
Photo by fieldandfire
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#friends
Photo by agnesdz7
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#guinness
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#weargreen
Photo by barktees
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Adopt the common hashtag.2. Stay on message.
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“To view more photos
of St. Patrick’s day celebrations,
search the hashtag #stpatricksday”.
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Wide Angle AttractionPhoto by @titolin1
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Firemen in ParadePhoto by @buffalony
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Clever Use of Food ColouringPhoto by @shannonbanannan
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Chips with Green GlopPhoto by @allenchoo
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Green RiverPhoto by @pirotman80
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Flagged Men on StiltsPhoto by bisyar
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Green NYCPhoto by @bryvrgs
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B&W BrolliemanPhoto by @ilukina
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Set up the workflow.3. Preload your Buffer.
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Use Buffer Intelligently.
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Monitor the flow.
4. Load up Hootsuite/Tweetdeck columns.
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Hootsuite should show
mentions and lists.
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Tweetdeck could follow
a list of voices.
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Identify Influencers.
5. List them so they load quickly
on handsets.
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Lissted can locate influencers.
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Track
positive
sentiment.6. Use Twitter Analytics,
Iconosquare and screenshots.
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“
”Get Reach.
Measure Engagement.
Record affinity.
Produce baseline and delta comparisons.
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Do social networking right.
People will give you their contact
details, connect with you and even
visit you in person.
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