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Designed to Spread, Creative Content Strategies

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David Hauser, co-founder, Grasshopper GroupJonathan Kay, ambassador of Buzz, Grasshopper GroupSonja Jacob, creative consultant, Grasshopper Group

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Content is king.…but with all of the content that’s out there, how do you stand out?

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Tip #1 Know your audience.

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Tip #2  Tell a story.

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People remember stories and pass them on.

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Tip #3 Start a conversation.

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Create content that makes people  continue the conversation.

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Launched:

9/15/10

View Count: 209,281

and growing

(as of 10/6/10)

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Why the Thank A Teacher campaign worked

We knew our audience and the kind of  creative they would share.

We told the story of one specific  group.

We started a conversation by asking  people to thank their teachers, then gave 

them the  tools to do so.

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Sonja Jacob Twitter: @sonja

www.thecultivatedword.com

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Buzz

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Buzz