It’s Time for Engagement Scott Schnaars GM – EMEA @schnaars

70%

BADGEVILLE #1 Gamification & Behavior Management Platform

Award-Winning Technology!

Serving World-Class Brands Across 20+ Industries!

· One of the Fastest Growing SaaS Companies!· Founded in 2010!

· Offices in Redwood City, Austin, New York, London!

World-Class Team!

In Over 18+ Countries !

CUSTOMER SERVICE EXCELLENCE Improve customer service by making support functions engaging and rewarding…

40% Faster ticket

response time

B U S I N E S S P R O C E S S O P T I M I Z A T I O N

20% Fewer tickets filed

Reward collaborative behaviors and empower employees to share knowledge more openly

SOCIAL COLLABORATION

41% USER

CONSUMPTION

2/3 1/2 2/5 4/5 3/5

Points:  500  Rewards:  12  

cglynch  unlocked  Transformer!  1  week  ago  

10% VISITS

21% USER

ACTIVITIES

C O L L A B O R A T I V E W O R K F O R C E

Maximize employee performance by encouraging new skills sets and completion of key programs

50% Faster Course

Completion

LEARNING & COMPLIANCE E M P L O Y E E P E R F O R M A N C E

Avoiding the Pitfalls Or ‘How Do I Sell This To My Boss?’

1. AVOID THE G-WORD Avoid gamification in front of the wrong audiences…

It’s about behavior management and

business results

EXAMPLE: EMC RAMP: Recognition, Awards and Motivation Program

2. IT’S ABOUT BEHAVIORS That we can motivate and influence to drive engagement

Log In

Share Comment Post

Status Message

Write Review

Reply to Discussion

Check in Document Check out

Document

Update Record

Convert Lead Create

Lead

Edit Wiki

Open Opportunity

Close a Deal

Close Support Ticket

File Support

Ticket Open

Support Ticket

Begin Certification

Finish Certification

$ Submit

Expense Report

$ Approve

Expenses

3. IT’S MORE THAN POINTS, BADGES AND LEADERBOARDS Tapping into the human psyche

I want to…

make progress

get recognized for my work

WIN! know how I

compare

4. IT’S ABOUT HARD BUSINESS VALUE Tie back to the ROI of the app in question…

20% Faster Ticket

Response

200% More

Reviews

63% of customers are more likely to purchase products

after reading a review

Resolving tickets on the same day reduces cost of services by 66%

Sources: iPerceptions and UK Customer Satisfaction Index

5. IT’S AN ENTERPRISE INVESTMENT Gamification must delight end users, but satisfy requirements

REQUIRED

Game Mechanics ✔

Portable Reputation Mechanics ✔

Social Mechanics ✔

Social Rewards ✔

REQUIRED

Private Cloud & Database ✔

Global Data Center ✔

Multi-tiered user access ✔

HARDENED SECURITY

ENTERPRISE SCALE REQUIRED

Enterprise Networks & Sites ✔

Advanced Metadata Support ✔

Private Customer Community ✔

FULL SUITE OF ENGAGEMENT MECHANICS

Where is it all going?

PORTABLE REPUTATION Across different applications and sites

Unified Engagement Layer

SCIAL  

SCM  BI  

EXPENSE  

CRM  

ECN  

ERP  MDM  

HRM  

SOCIAL  

COMMUNITIES  

MARKETING    AUTOMATION  

UNIVERSAL PROFILES Rolling up behavior and achievements across sites and apps

BEHAVIOR DATA = BIG DATA Iterating with closed loop of engagement

Track & Analyze Behaviors

Export Data to Other Tools

•  Traditional analytics, data warehouse, CRM, and BI

Design & Update Your Mechanics

• Game, Reputation, Social

Apply to Cloud User Experience YOUR

USER

GAMIFICATION WILL GET SMARTER Anticipating and guiding user behavior before it happens

IT’S ALL AROUND US

Thank you… Scott Schnaars GM EMEA Scott@badgeville.com / @schnaars