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#Deloitte @schnaars
Scott SchnaarsGM EMEA
#Deloitte @schnaars
#Deloitte
10-Minutes of
@Schnaars
#Deloitte @schnaars
#Deloitte
3-Things3-Minutes
Each+ a question or two
#Deloitte @schnaars
#Deloitte
FrieNDA
#Deloitte @schnaars
#Deloitte
1. What is Gamification?
2. Who is Badgeville?
3. Who does this stuff?
#Deloitte @schnaars
What is Gamification?
Gamification is:
Game Dynamics integrated into a non-game experience in order to hit a business objective
#Deloitte @schnaars
What is Gamification?
•Game Dynamics?• Aspects of a game that make it engaging
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New Context is not the GoalGamification isn’t just adding games
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If you put an Xbox in the break-room, have you ‘gamified’
work?
New Context is not the Goal
#Deloitte @schnaars
What is Gamification?Something put on a site or
into an activity, to increase:
• Stickiness• Time on site• Sharing• Content creation• Registration• Purchases• Valued Behaviors
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What Does Gamification Do?
Lift:- Engagement
- Commerce- Loyalty- Retention
#Deloitte @schnaars
#Deloitte
1. What is Gamification?
2. Who is Badgeville?
3. Who does this stuff?
#Deloitte @schnaars
a
Enterprise
Media Health Retail
Telco / Consumer Tech Agency & Events
150+ BEHAVIOR PLATFORM CLIENTS
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The Behavior Platform
#Deloitte @schnaars
aa a
Key Components to The Behavior Platform
Drive, Measure, & Reward High Value
Behaviors with Smart Gamification
Socialize, Recommend, and
Notify Users about Contextually Rich
Behaviors
Elevate User Status Across All Your Communities of
Engagement
Game Mechanics Social Mechanics Rank & Reputation
Build Your Engagement Layer
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Drive Desired Behavior Everywhere
#Deloitte @schnaars
STATUS & REWARD VALUEWith a highly social experience
you can deliver meaningful low-cost rewards
Reputation, Status, Badges, Levels, Icons
RECOGNITION ($)
Early/VIP Access, Moderation Powers, Stronger Votes
PRIVILEGES ($$)
Discounts, Free Shipping, Prizes
MONETARY ($$$)
#Deloitte @schnaars
#Deloitte @schnaars
#Deloitte
1. What is Gamification?
2. Who is Badgeville?
3. Who does this stuff?
#Deloitte @schnaars
#Deloitte @schnaars
#Deloitte @schnaars
#Deloitte @schnaars
#Deloitte @schnaars
What is Gamification?
Employee Engagement
Customer Insight
Get Closer to Suppliers & Partners
#Deloitte @schnaars
Thank YouScott Schnaars
GM EMEA@schnaars#Deloitte
