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© promobikes.eu
eight + one ways to leverage mobile for marketing
by @matthieuhoule
mobile is sexy
30%of our digital searches
coming from mobile
3 million downloads
quick intro on device + users
ultimate marketing
tool
why the ultimate tool?
• where I
am
• personal
• 24/7
• social
critical mass
Updating my Facebook
status!
not just the
young cool
dudes
(i mean it)
Source: Quorus Consulting Group
smartphone penetration
covers the whole purchasing process
Awareness
Purchase decision
(Transaction)
“I’m ready to buy. Are you ready to
sell?”
have contacted a business following a local search on their phone.
Source: Google/IPSOS
77%
Source: Google/IPSOS
have purchased following a local search on
their phone44%
Source: Google/IPSOS
have taken action in less than
24 hours!88%
Source: Google/IPSOS
Price information 49%
Product Info / reviews 44%
Promotions / Coupons 40%
Inventory 34%
Locate retailer 54%
Price information 49%
Product Info / reviews 44%
Promotions / Coupons 40%
Inventory 34%
Locate retailer 54%
79%use their
phonewhen
shopping
http://essenceoffood.wordpress.com/about/
meet Hall, “the crazy
baker”
8ways
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
plan!!!
1. another application?
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
8ways
1,000,000 applicatio
ns
app user retention
Source: Flurry Analytics; Retention = user from any time that also used app within last seven days
Android iPhone
considerations
1.value/differentiation2.life expectancy3.frequency4.marketing role5.costs
60% 15% 15%
WebMobile
10%
Source: YP.ca mobile
usage by platform @
2. claim your mobile presence
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
8ways
presence: audience already there…
If your content is
here
It’s here too!
3. optimize your site
8ways
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
http://www.flickr.com/photos/nsub1/2281211792/
the state of your mobile destination?
© bumptap
© bumptap
mobile web
1.over simplify2.select the content3.minimize text entry4.avoid java/flash5.allow full site view
tips
4. generate leads
8ways
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
Mobile Placement
8ways
5. create awareness
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
“Display Advertising”
Source: iAD
6. engagement
8ways
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
plenty of options…
7. deals, deals, deals
8ways
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
8. test and trial
8ways
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
it might feel a bit like this
8ways
1.an application?2.claim your presence3.optimize you site4.leads5.awareness6.engagement7.deals, deals, deals8.test and trial
free vs time
bonustip
