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How to leverage Crowd Funding
Campaigns via Social Media and
Mainstream Media?
Presented by :
Title / Organization :
Andrew Chow
Media Strategist, IDEAS & CONCEPTS
Crowd
Funding
@ideasandrew
#Crowdfunding is Passion Marketing
@ideasandrew
Source: InvestNextDoor Incorporated.
#1 - Show your Passion through compelling video
1 Pitch. 2 Presenters. 3 Minutes. 4 Storyboard scenes.
5 Platforms.
#2 – Sell the Why, How, What & Who
We are ___________________
We want to Solve a PROBLEM
We need Money because we had to _____
So that Life can becomes better
#2 – Sell the Why, How, What & Who
Life will become EASIER, BETTER and FASTER
This is how we do it by _____________
We will Solve a PROBLEM together with your $
By the way, we are ___________
#3 - Assemble your A-Team
Roles: Manager, Mechanic, Marketer
Book: Author, Editor, Publisher
New Product: Founder, Engineers, Marketing
Music: Composer, Performers, Lyrics
#4 – Campaign through all Media
Social Media Strategy
Owned Media
Earned Media
Paid Media
Microsite www.publicrelations247.com
Pitch: Story for Press; Angle for Media
Press Release: Write like a Journalist
Radio: Prepare the Questions; not Answers
Drip feed information: Press Alert
Public Relations Strategy
TV/Radio Press/Dailies/Magazines
Integrated Campaign Strategy
Owned Media
Earned Media
Paid Media
TV/Radio Press/Dailies/Magazines
$
#5 – Nurture your Crowd early
Backers of today are Ambassadors of tomorrow
Be Transparency about the use of funds
The Crowd will fund Solution; not Stupidity
Amos Yee
#6 – Build the Traction for fund-raising Early
20% Secured
All on Day 1
Devote 10% of fund for paid media
Tactics to Build Traction Early Personalized script for key advocators
Cross Promote on different Youtube Channel
Produce a list of keywords for bloggers
Do A/B testing on Facebook ads early
#7 – Create Social Proof Supporters :
Backers :
Advocators :
Ambassadors :
#8 – Every reward tier gives a different customer experience
Have no more than 7 tiers of rewards
Offer the highest tier at the beginning
Be as Unique as possible
#9 – Never make any promise you can’t keep
Maximum 10 weeks to campaign
Maximum 10 months to deliver
State an alternate use of the funds raised
#10 – Measure your success from Day 1
Lowest 3 tiers provide 70% of the funds
Top 20% of crowd provides 80% of fund
65% of fund should be raised by midway
1 team member should have CF experience
$
Promise
Reason Crowd
Traction Metrics
A-Team Strategy
Rewards Social Proof
Passion
Crowd Funding
No Crowd. No Funding
@ideasandrew
Conclusion:
The right timing is NOW for crowdfunding
When the execution is right, the fund will come
Crowdfunding enables you to chase the rainbows
Social Media can only help in the campaigning, the rest is up to you.
“For the young, let me tell you
the sky has turned brighter.
“For the young, let me tell you
the sky has turned brighter.
There’s a glorious rainbow that
beckons those with the spirit
of adventure.
“For the young, let me tell you
the sky has turned brighter.
There’s a glorious rainbow that
beckons those with the spirit
of adventure.
And there are rich findings at
the end of the rainbow.
“For the young, let me tell you
the sky has turned brighter.
There’s a glorious rainbow that
beckons those with the spirit
of adventure.
And there are rich findings at
the end of the rainbow.
To the young and to the not-so-
old, I say, look at that horizon,
follow that rainbow, go ride it.”
Happy Crowdfunding!
Have a great
@ ideasandrew
