1. 8 WaysTo Leverage Video To Drive Early Branding

2. About Me Background growing sales organizations in early stage startups for the past 7 years Experimenter with social media Early evangelist for cloud-based business apps Founded DreamSimplicity in 2008 -- first B2B@MattyChilds Enterprise Application Marketplace Instrumental in writing, directing and deploying over 700 videos for use in highly targeted B2B social media campaigns worldwide. 3. YouTube is Not A VideoStrategy 4. Most Common Video Strategy Visitors leave branded, controlled environment and go to YouTube where there is no visibility or call-to-actions.Company Videos Your Company Website 5. Problems with Common Strategy Visitors leave branded, controlled environment andgo to YouTube where there is no visibility No clear View-To-Lead Supply Chain Is your audience searching YouTube all day? 6. Video Is More Powerful Than You Think 7. Build A Strong Brand Effectively Rank of the effectiveness of popularmarketing tactics in creating brandawareness, consideration and affinityonline. Social media, video advertising (pre-roll) andcontent marketing, highest ranking tactics. Email marketing viewed as the least effectivetactic for creating brand awareness.Optimized For Mobile 8. Video & Email: A Love StoryVideo in emails will drive more clicks. Email click-thru rates increased by 50% when video wasincluded. Up from 18% without it. #s20c 9. Video Key To SEO StrategyWebsites that contain video are 53% more likely to appear on the first page of Googleorganic search results. 10. #1: Document Early Stages Talk about why you are developingyour product or service Interview your team and have eachperson share what they areresponsible for Build an online presence early, choosea on-camera representative to takethe lead 11. #2: Explain Features 12. #3: Create An Experience 13. #4: Consistent Messaging Create a video series around atopic Break the series into 2min clips Release clips consistently Give views a way to subscribe 14. #5: Build Video Into Press More engaging and likely tospread quicker Higher chance that the story willget picked up my more mediaoutlets 15. #6: Optimize Video For Search Build a home on your website for video Include XML Video Sitemaps Spend time tagging and labeling Optimize YouTube Channel Utilize web-video technologies 16. #7: Video Email Messaging 50% More Likely To Click Through Video mentioned in the subject line Makes your emails stand out Good conversation piece for sales follow-up 17. #8: Video For Sales & Investment